In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
DAVID OGILVYI do not regard advertising as entertainment or an art form, but as a medium of information.
More David Ogilvy Quotes
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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
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Leaders grasp nettles.
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
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Never stop testing, and your advertising will never stop improving.
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There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.
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The more informative your advertising, the more persuasive it will be.
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
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Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.
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Our business is infested with idiots who try to impress by using pretentious jargon.
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A good advertisement is one which sells the product without drawing attention to itself.
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Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
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I did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
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It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
DAVID OGILVY