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If something is good, you must torture it mercilessly until it is either dead or great.

Brian Eno

I think the idea that people walk around to music is very interesting. They are actually creating the soundtrack to their lives as they walk around to it.
BRIAN ENO

Creating Ideas Thinking
I often work by avoidance.
BRIAN ENO

Avoidance Often Work
Be the first to not do what nobody has ever thought of not doing before.
BRIAN ENO

Doing Firsts Nobody
As soon as you externalize an idea you see facets of it that weren’t clear when it was just floating around in your head.
BRIAN ENO

Clear Floating Ideas
So, I try to make signs, graphically and visually, to say to people “Okay, this is this department of my work and this is this other department of my work.” And of course I’m very pleased if people like all of them, but I don’t want them to feel deceived at any point.
BRIAN ENO

Departments Graphical People Pleased
I want to rethink surrender as an active verb.
BRIAN ENO

Surrender Verbs Want
The thing that obsesses me more than anything is waste – the waste of human intelligence and creativity.
BRIAN ENO

Creativity Humans Waste
All the best lyrics are written in ten minutes.
BRIAN ENO

Best Minutes Written
One often makes music to supplement one’s world.
BRIAN ENO

Creativity Supplement World
The most important thing is the thing most easily forgotten.
BRIAN ENO

Easily Forgotten Important
Once you’ve grown to accept something and it becomes part of the system you’ve inherited, you don’t even notice it any longer.
BRIAN ENO

Accepting Inherited Longer
Ambient Music must be able to accommodate many levels of listening attention without enforcing one in particular; it must be as ignorable as it is interesting.
BRIAN ENO

Attention Interesting Listening
Every increase in your knowledge is a simultaneous decrease. You learn and you unlearn at the same time. A new certainty is a new doubt as well.
BRIAN ENO

Doubt Increase Simultaneous
Admirers can be a tremendous force for conservatism.
BRIAN ENO

Admirer Conservatism Force
There’s a kind of edge to what you’re doing, the kind of leading edge of what you’re doing. Inside that edge [are elements you] are familiar with, and are probably becoming slightly bored with, as well, over a period of time. “I’ve pulled that one out before. Oh, no, I can’t I’m just fed up with that.
BRIAN ENO

Bored Retrospect Thinking
When I went back to England after a year away, the country seemed stuck, dozing in a fairy tale, stifled by the weight of tradition.
BRIAN ENO

Country Weight Years

If something is good, you must torture it mercilessly until it is either dead or great.

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If something is good, you must torture it mercilessly until it is either dead or great.

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Popular Authors

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