Anything is possible, but not always probable. Innovators increase the probability of the impossible.

Anything is possible, but not always probable. Innovators increase the probability of the impossible.
BRADEN KELLEY

Impossible Increase Probability
You can’t really innovate for the past (your offering won’t be innovative and will be beaten easily by competitors). If you innovate for the future, then adoption will be slow until customers become ready. The trick is to task your insights team to provide guidance for the future present.
BRADEN KELLEY

Innovative Offering Past Team
Greatness follows those who lead the way.
BRADEN KELLEY

Greatness Leadership Way
Innovation transforms the useful seeds of invention into widely adopted solutions valued above every existing alternative.
BRADEN KELLEY

Alternatives Innovation Invention

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