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A great deal of our ratings on the morning news are people who died during the night with their TV on.

Bob Schaffer

I had the chance to make every possible mistake and figure out a way to recover from it.
BOB SCHAFFER

Confidence Mistakes Self Way
I would love to see the French spending money to restore Iraq.
BOB SCHAFFER

Country Money Spending
They’ve asked me to do this temporarily. I don’t know what temporarily means. Life is temporary.
BOB SCHAFFER

Life Literature Mean
The truth is the Super Bowl long ago became more than just a football game. It’s part of our culture, like turkey at Thanksgiving and lights at Christmas, and like those holidays – beyond their meaning – a factor in our economy.
BOB SCHAFFER

Christmas Football Thanksgiving
The government’s view is that the best time to announce bad news, news that it doesn’t want the public to dwell on is late on a Friday, when it will wind up in the Saturday papers, which if you were readers, then the week day editions. A holiday weekend is even better.
BOB SCHAFFER

Friday Holiday Weekend
It’s no longer just reporting the headlines of the day, but trying to put the headlines into some context and to add some perspective into what they mean.
BOB SCHAFFER

Mean Perspective Trying
Well, you know, in any political campaign, you’re gonna have people on one side that are gonna slip a reporter something because they think it’ll hurt the guy on the other side.
BOB SCHAFFER

Hurt People Thinking
One thing young people have to always keep in mind when deciding what they want to do with their lives is, is it fun? Is it something that I’m interested in? Is it something I enjoy?
BOB SCHAFFER

Fun Mind People
The Russians have a lot at stake, and the power of Moscow pride should never be underestimated.
BOB SCHAFFER

Eyebrows Moscow Pride
But here’s the deal: If I were smart, I could figure out curling. If I were even smarter, I could figure out why people would actually watch other people doing it. I have tried. I can’t. I can’t even figure out the object of the game. Is it like darts? I just don’t get it.
BOB SCHAFFER

Games People Smart
And as a result, I guess I’m just kind of a rubberneck. I’m kind of a – someone who likes to see things and likes to see these events and talk to the people who make them happen. But I don’t think journalists are as important as the people they cover.
BOB SCHAFFER

Important People Thinking
A great deal of our ratings on the morning news are people who died during the night with their TV on.
BOB SCHAFFER

Morning Night People
I think journalism is a great way to do public service, to have an impact on your community.
BOB SCHAFFER

Community Impact Thinking
But with 9/11, we found that people tended to come back to the networks and the people who had been our core viewers in the past came back and they have stayed with us.
BOB SCHAFFER

Literature Past People
Government is just spending too much money.
BOB SCHAFFER

Government Spending
My bladder cancer was related to smoking, and I think smoking kills people.
BOB SCHAFFER

Cancer People Thinking

A great deal of our ratings on the morning news are people who died during the night with their TV on.

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A great deal of our ratings on the morning news are people who died during the night with their TV on.

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