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A great deal of our ratings on the morning news are people who died during the night with their TV on.

Bob Schaffer

A police reporter walks into the worst moment in someone’s life on every single story that he covers. It’s not like being a sports reporter. That’s a great job and all that and takes certain skills.
BOB SCHAFFER

Football Jobs Sports
Mitt Romney is betting big on himself and left no doubt about it.
BOB SCHAFFER

Betting Doubt Himself
They’ve asked me to do this temporarily. I don’t know what temporarily means. Life is temporary.
BOB SCHAFFER

Life Literature Mean
The Russians have a lot at stake, and the power of Moscow pride should never be underestimated.
BOB SCHAFFER

Eyebrows Moscow Pride
But with 9/11, we found that people tended to come back to the networks and the people who had been our core viewers in the past came back and they have stayed with us.
BOB SCHAFFER

Literature Past People
But, you know, they’re glad to see you when you show up to cover the football game. Nobody is ever glad to see a police reporter when he shows up.
BOB SCHAFFER

Football Nobody Police Reporter Show
The first thing the federal government can do to help is get out of the way.
BOB SCHAFFER

Firsts Government Way
One thing young people have to always keep in mind when deciding what they want to do with their lives is, is it fun? Is it something that I’m interested in? Is it something I enjoy?
BOB SCHAFFER

Fun Mind People
Well, you know, in any political campaign, you’re gonna have people on one side that are gonna slip a reporter something because they think it’ll hurt the guy on the other side.
BOB SCHAFFER

Hurt People Thinking
Vote counting and ballot collecting does not occur in the light of day. There are too many occasions when observers and opposing parties lose contact with the ballots.
BOB SCHAFFER

Ballots Light Occasion Party
It’s no longer just reporting the headlines of the day, but trying to put the headlines into some context and to add some perspective into what they mean.
BOB SCHAFFER

Mean Perspective Trying
Obviously, if the commander makes certain decisions that the reporter thinks is inhibiting his right to report a legitimate story, he has to appeal to the commander’s boss to get that changed.
BOB SCHAFFER

Boss Decision Thinking
Good policy always trumps bad public relations and the best PR can’t trump bad policy.
BOB SCHAFFER

Public Relation Relations Trump
The revolution has been dubbed “The Orange Revolution,” orange being the campaign color of Viktor Yushchenko. The demonstrators say they are tired of living under a corrupt government…
BOB SCHAFFER

Color Government Tired
Once we get them in the studio, you interview a person the same way you would interview another. You ask them a question. You let them answer. You try to listen closely and then ask a follow-up.
BOB SCHAFFER

Answers Literature Trying
Parents don’t like it, administrators don’t like it, and kids don’t like it, but politicians and bureaucrats in Washington love it–which should be the first indication to you that it is a troubled program.
BOB SCHAFFER

Administration Parent Problem Trouble

A great deal of our ratings on the morning news are people who died during the night with their TV on.

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A great deal of our ratings on the morning news are people who died during the night with their TV on.

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Popular Authors

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