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A great deal of our ratings on the morning news are people who died during the night with their TV on.

Bob Schaffer

But here’s the deal: If I were smart, I could figure out curling. If I were even smarter, I could figure out why people would actually watch other people doing it. I have tried. I can’t. I can’t even figure out the object of the game. Is it like darts? I just don’t get it.
BOB SCHAFFER

Games People Smart
Talk about threats to national security — how about government so big, so complicated and so unmanageable, it cant get out of its own way?
BOB SCHAFFER

Complicated Government Way
It is unlikely Yanukovich won. If he did, his government made it impossible to determine.
BOB SCHAFFER

Government Impossible Unlikely
But with 9/11, we found that people tended to come back to the networks and the people who had been our core viewers in the past came back and they have stayed with us.
BOB SCHAFFER

Literature Past People
It’s no longer just reporting the headlines of the day, but trying to put the headlines into some context and to add some perspective into what they mean.
BOB SCHAFFER

Mean Perspective Trying
My bladder cancer was related to smoking, and I think smoking kills people.
BOB SCHAFFER

Cancer People Thinking
It’s getting the right person that’s the challenge.
BOB SCHAFFER

Challenges Literature Person
I used to be a print reporter.
BOB SCHAFFER

Literature Print Used
I can’t think of any other job in journalism where the newsmakers come to you.
BOB SCHAFFER

Jobs Literature Thinking
Once we get them in the studio, you interview a person the same way you would interview another. You ask them a question. You let them answer. You try to listen closely and then ask a follow-up.
BOB SCHAFFER

Answers Literature Trying
A police reporter walks into the worst moment in someone’s life on every single story that he covers. It’s not like being a sports reporter. That’s a great job and all that and takes certain skills.
BOB SCHAFFER

Football Jobs Sports
Mitt Romney is betting big on himself and left no doubt about it.
BOB SCHAFFER

Betting Doubt Himself
Obviously, if the commander makes certain decisions that the reporter thinks is inhibiting his right to report a legitimate story, he has to appeal to the commander’s boss to get that changed.
BOB SCHAFFER

Boss Decision Thinking
My mother is Ukrainian. She immigrated to the U.S. from Canada as a child.
BOB SCHAFFER

Canada Children Mother
I had the chance to make every possible mistake and figure out a way to recover from it.
BOB SCHAFFER

Confidence Mistakes Self Way
And as a result, I guess I’m just kind of a rubberneck. I’m kind of a – someone who likes to see things and likes to see these events and talk to the people who make them happen. But I don’t think journalists are as important as the people they cover.
BOB SCHAFFER

Important People Thinking

A great deal of our ratings on the morning news are people who died during the night with their TV on.

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A great deal of our ratings on the morning news are people who died during the night with their TV on.

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Popular Authors

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