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The truth is the Super Bowl long ago became more than just a football game.

Bob Schaffer

The first thing the federal government can do to help is get out of the way.
BOB SCHAFFER

Firsts Government Way
But if you don’t enjoy doing something, you’ll be miserable no matter how much money you make.
BOB SCHAFFER

Literature Matter Miserable
But with 9/11, we found that people tended to come back to the networks and the people who had been our core viewers in the past came back and they have stayed with us.
BOB SCHAFFER

Literature Past People
I always thought writing was the foundation and the basis for journalism in the same way being able to draw is the foundation for art.
BOB SCHAFFER

Art Foundation Writing
It’s getting the right person that’s the challenge.
BOB SCHAFFER

Challenges Literature Person
But here’s the deal: If I were smart, I could figure out curling. If I were even smarter, I could figure out why people would actually watch other people doing it. I have tried. I can’t. I can’t even figure out the object of the game. Is it like darts? I just don’t get it.
BOB SCHAFFER

Games People Smart
Well, you know, in any political campaign, you’re gonna have people on one side that are gonna slip a reporter something because they think it’ll hurt the guy on the other side.
BOB SCHAFFER

Hurt People Thinking
The revolution has been dubbed “The Orange Revolution,” orange being the campaign color of Viktor Yushchenko. The demonstrators say they are tired of living under a corrupt government…
BOB SCHAFFER

Color Government Tired
I can’t think of any other job in journalism where the newsmakers come to you.
BOB SCHAFFER

Jobs Literature Thinking
Though there is growing division among the Ukrainian military ranks as to loyalty in this revolution, the possibility of violence looms over the entire situation.
BOB SCHAFFER

Division Loyalty Military
But, you know, they’re glad to see you when you show up to cover the football game. Nobody is ever glad to see a police reporter when he shows up.
BOB SCHAFFER

Football Nobody Police Reporter Show
A great deal of our ratings on the morning news are people who died during the night with their TV on.
BOB SCHAFFER

Morning Night People
I think journalism is a great way to do public service, to have an impact on your community.
BOB SCHAFFER

Community Impact Thinking
And after about two years, I realized that creative writing was not going to help you ace those biological tests. So I switched over to journalism. I didn’t graduate with honors, but I did graduate on time and with some doing.
BOB SCHAFFER

Two Writing Years
I had the chance to make every possible mistake and figure out a way to recover from it.
BOB SCHAFFER

Confidence Mistakes Self Way
It’s no longer just reporting the headlines of the day, but trying to put the headlines into some context and to add some perspective into what they mean.
BOB SCHAFFER

Mean Perspective Trying

The truth is the Super Bowl long ago became more than just a football game.

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The truth is the Super Bowl long ago became more than just a football game.

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