Nowadays I’m not even sure if newspapers take into account whether a person is a good writer.
BOB SCHAFFERThe recent history of Ukraine is replete with dead journalists, beaten journalists, news agencies being shut down, and politicians being injured or killed. Most are killed in mysterious auto accidents.
More Bob Schaffer Quotes
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Once we get them in the studio, you interview a person the same way you would interview another. You ask them a question. You let them answer. You try to listen closely and then ask a follow-up.
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The truth is the Super Bowl long ago became more than just a football game. It’s part of our culture, like turkey at Thanksgiving and lights at Christmas, and like those holidays – beyond their meaning – a factor in our economy.
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A great deal of our ratings on the morning news are people who died during the night with their TV on.
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The government’s view is that the best time to announce bad news, news that it doesn’t want the public to dwell on is late on a Friday, when it will wind up in the Saturday papers, which if you were readers, then the week day editions. A holiday weekend is even better.
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One cannot help being impressed by the protesters. They have begun each day of the protest in Kiev in prayer and all activities are accomplished with a collective sense of respect, kindness, and an intention to conduct a peaceful revolution.
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I always thought writing was the foundation and the basis for journalism in the same way being able to draw is the foundation for art.
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The Russians have a lot at stake, and the power of Moscow pride should never be underestimated.
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There’s fierce competition between all the networks to get the guest who can bring the most pertinent information about whatever the story of the moment happens to be.
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Government is just spending too much money.
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But with 9/11, we found that people tended to come back to the networks and the people who had been our core viewers in the past came back and they have stayed with us.
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I would love to see the French spending money to restore Iraq.
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But if you don’t enjoy doing something, you’ll be miserable no matter how much money you make.
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It’s getting the right person that’s the challenge.
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We now assume that when people turn on the evening news, they basically already know what the news is. They’ve heard it on the radio. They’ve seen it on the Internet. They’ve seen it on one of the cable companies. So that makes our job a bit different.
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Good policy always trumps bad public relations and the best PR can’t trump bad policy.
BOB SCHAFFER







