“If people are passionate about your product, whether it’s because they’re hating or loving it, those are both good scenarios.”

What if the New York Times gave out free, cheap Kindles to everyone and said this is how we’re doing it now. You know? Maybe that’s a way to go.

Even the simplest tools can empower people to do great things.

The normal press cycle is to put a company on a pedestal and then knock it down. It’s much more interesting that way.

Creativity is an infinitely renewable resource – you are not going to run out of it – so don’t be afraid to use it.

In order to succeed spectacularly you have to be willing to fail spectacularly.

Positive culture comes from being mindful, and respecting your coworkers, and being empathetic.

You curate information that you want to receive. It’s a lot different because I’m not asking you if it’s okay, I’m just saying I’m following your updates. That’s why I don’t think of Twitter as a social network.

I’ve seen people twitter in haiku only.

In any leadership position, you’re always going to be disappointing somebody.

Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.

They picked my jacket and when the art director got back to Boston, he wanted to know who designed it and I said, “Me.” He was like, “The box guy?”

We can break news really fast. When an earthquake happens, there are people Twittering about it.

I was kind of showing the art director a thing or two about how to use a Mac. And one day everyone went out to lunch and I jumped on the computer and designed a book jacket and slipped it in the pile to go to the review board in New York.

I never even graduated college. I never finished learning, as it were, and I have a psychological need to be in a learning environment at all times.

Experience and curiosity drive us to make unexpected, offbeat connections. It is these nonlinear steps that often lead to the greatest work.

You can shut down a service, and yet people will find ways to communicate.

Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved – commitment to a scenario.

A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.

Actors don’t act, we’re just being in a different circumstance and scenario.

I keep on making these fake scenarios about the two of us just to get a respite from the reality we live in in which you have no clue that I like you.

The best-case scenario is that the glass shatters in my face! How do you think that makes me feel?

Humanity is not without answers or solutions regarding how to liberate itself from scenarios that invariably end with mass exterminations.