“People are watching TV, they’re watching some clips on their iPhone. I mean, some folks are sitting there on the iPhone, watching the Colbert Report, and meanwhile there’s a huge plasma TV right in front of them that they could be watching it on.”

You don’t have to spend the entire day hunched over your computer consuming this information.

I think before Twitter people didn’t think that way, not in any sort of meaningful or specific way, so what I’m trying to say, if we’re trying a bunch of stuff, a lot of cool and great social stuff, a lot of platform stuff, then some of it will stick, and some of it will be junked over.

If you make the opportunity. you’ll be the first in the position to take advantage of it.

What if the New York Times gave out free, cheap Kindles to everyone and said this is how we’re doing it now. You know? Maybe that’s a way to go.

Even the simplest tools can empower people to do great things.

The normal press cycle is to put a company on a pedestal and then knock it down. It’s much more interesting that way.

Creativity is an infinitely renewable resource – you are not going to run out of it – so don’t be afraid to use it.

In order to succeed spectacularly you have to be willing to fail spectacularly.

Positive culture comes from being mindful, and respecting your coworkers, and being empathetic.

You curate information that you want to receive. It’s a lot different because I’m not asking you if it’s okay, I’m just saying I’m following your updates. That’s why I don’t think of Twitter as a social network.

I’ve seen people twitter in haiku only.

In any leadership position, you’re always going to be disappointing somebody.

Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.

They picked my jacket and when the art director got back to Boston, he wanted to know who designed it and I said, “Me.” He was like, “The box guy?”

We can break news really fast. When an earthquake happens, there are people Twittering about it.

I was kind of showing the art director a thing or two about how to use a Mac. And one day everyone went out to lunch and I jumped on the computer and designed a book jacket and slipped it in the pile to go to the review board in New York.