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By engaging someone for five minutes, you can make them a lifelong fan.

Billy Lawrence

In a landscape where a 2.8 [demo rating] keeps you on the air, you can maintain that just by treating your fans with respect.
BILLY LAWRENCE

Air Fans Landscape
I never went after character payments. I’m pretty much terrible at naming characters, so I usually name them after people I know.
BILLY LAWRENCE

Character Names Payment People
The only way to keep a show alive is to stay loyal to your fans and not betray them creatively or ignore them when it comes to extra content. I’m on Twitter because I’m trying to answer their questions.
BILLY LAWRENCE

Answers Fans Trying Twitter
When you’re on a staff, it’s not your job to write what you think is funny. It’s your job to write what the person who created the show thinks is funny.
BILLY LAWRENCE

Jobs Thinking Writing
One of the things I’m proud of is my ability to change directions if something’s not working.
BILLY LAWRENCE

Ability Change Proud
The writing is what’s most important to me.
BILLY LAWRENCE

Important Most Writing
By engaging someone for five minutes, you can make them a lifelong fan.
BILLY LAWRENCE

Fans Lifelong Minutes
Fans can’t ruin shows. Only creators can.
BILLY LAWRENCE

Fans Ruin Shows
It’s a nightmare of editing. That’s what I do all day.
BILLY LAWRENCE

All Day Editing Nightmare
If something’s working, you lean into it. You don’t fight it.
BILLY LAWRENCE

Fighting Something Working
You have to lean into the turn. On every creative aspect, you have to lean into what’s working.
BILLY LAWRENCE

Aspect Creative Turns
I used to search and search for that actor or actress who’s exactly what’s in my head. But you have to realize you have to cast whoever’s super talented and super funny, and then the character has to become at least partially theirs.
BILLY LAWRENCE

Actors Actresses Character
Part of walking the line as showrunner is trying to please people and still be true to what you believe creatively.
BILLY LAWRENCE

Believe People Trying

By engaging someone for five minutes, you can make them a lifelong fan.

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By engaging someone for five minutes, you can make them a lifelong fan.

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