Companies spend twenty, thirty, forty percent of revenues on advertising to brand their product and to get, essentially, acquire customers cheaply. You get a lot of exposure on something like this.
BILL WYMAN
Onstage I like to play with a an 18-inch speaker, which very few bass players do. I need that fat, underneath sound, which I’ve always had. It suits me admirably to do it like that, and I can imitate that sound by plugging directly into the board in the studio.
