I felt there was a danger of that, should we be marginalized as a major polluter.
BILL FORDI felt there was a danger of that, should we be marginalized as a major polluter.
BILL FORDCreating a strong business and building a better world are not conflicting goals – they are both essential ingredients for long-term success
BILL FORDAll things being equal, I think people would still prefer to do business with their hometown companies. That’s true in America, that’s true in China, that’s true in Germany.
BILL FORDOne of the things I’ve had the advantage of, growing up and being close to the top management of this company and other companies for most of my life, is seeing how CEOs start to believe in their own infallibility. And that really scares me.
BILL FORDWhen you factor in population growth, it’s clear that the mobility model that we have today simply will not work tomorrow.
BILL FORDFour billion clean cars on the road are still four billion cars, and a traffic jam with no emissions is still a traffic jam.
BILL FORDSocial obligation is much bigger than supporting worthy causes. It includes anything that impacts people and the quality of their lives .
BILL FORDI think I was the first executive to ever speak at a Greenpeace business conference, in London in 2001. That didn’t play well here at Ford, but I thought it was an important signal to send internally, that these were the kind of issues we needed to be grappling with.
BILL FORDIt’s amazing how much data is out there. The question is how do we put it in a form that’s usable?
BILL FORDI think the world is filled with so much hype and PR bull. Frankly, it all comes out in the end. Good or bad, I’d rather just let our accomplishments really speak for themselves.
BILL FORDOne cannot find a healthy economy anywhere in the world that does not have a strong industrial base, period.
BILL FORDWhen I joined Ford, in the late 1970s, I felt strongly we could not forever be a huge user of natural resources without there being consequences. But I was alone in my thinking in those days.
BILL FORDI believe very strongly that corporations could and should be a major force for resolving social and environmental concerns in the twenty-first century.
BILL FORDI never wanted Ford to be a place, like the tobacco industry, where our employees were not proud of coming to work for us.
BILL FORDI don’t ever want to believe my own press clippings, good or bad.
BILL FORDFor all the progress, we recognize we’re very far from the finish line.
BILL FORD