When I joined Ford, in the late 1970s, I felt strongly we could not forever be a huge user of natural resources without there being consequences. But I was alone in my thinking in those days.
BILL FORDI don’t ever want to believe my own press clippings, good or bad.
More Bill Ford Quotes
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Social obligation is much bigger than supporting worthy causes. It includes anything that impacts people and the quality of their lives .
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I felt there was a danger of that, should we be marginalized as a major polluter.
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All things being equal, I think people would still prefer to do business with their hometown companies. That’s true in America, that’s true in China, that’s true in Germany.
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It’s amazing how much data is out there. The question is how do we put it in a form that’s usable?
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When you factor in population growth, it’s clear that the mobility model that we have today simply will not work tomorrow.
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I walked in and inherited a management group that I didn’t know very well. They didn’t know me, and we had a very short window to put together a credible recovery plan.
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I think the world is filled with so much hype and PR bull. Frankly, it all comes out in the end. Good or bad, I’d rather just let our accomplishments really speak for themselves.
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I think I was the first executive to ever speak at a Greenpeace business conference, in London in 2001. That didn’t play well here at Ford, but I thought it was an important signal to send internally, that these were the kind of issues we needed to be grappling with.
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I believe fuel cells will finally end the 100-year reign of the internal combustion engine. . . Fuel cells could be the predominant automotive power source in 25 years.
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I never wanted Ford to be a place, like the tobacco industry, where our employees were not proud of coming to work for us.
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I believe very strongly that corporations could and should be a major force for resolving social and environmental concerns in the twenty-first century.
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I don’t ever want to believe my own press clippings, good or bad.
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For all the progress, we recognize we’re very far from the finish line.
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Nobody’s irreplaceable, including me. I think for too long we’ve had a cult of personality in this company and in this industry, and frankly, I’d like to see that diminish.
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A good company delivers excellent products and services, and a great company does all that and strives to make the world a better place.
BILL FORD