I believe fuel cells will finally end the 100-year reign of the internal combustion engine. . . Fuel cells could be the predominant automotive power source in 25 years.
BILL FORDIt’s amazing how much data is out there. The question is how do we put it in a form that’s usable?
More Bill Ford Quotes
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I believe very strongly that corporations could and should be a major force for resolving social and environmental concerns in the twenty-first century.
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When you factor in population growth, it’s clear that the mobility model that we have today simply will not work tomorrow.
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I walked in and inherited a management group that I didn’t know very well. They didn’t know me, and we had a very short window to put together a credible recovery plan.
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Four billion clean cars on the road are still four billion cars, and a traffic jam with no emissions is still a traffic jam.
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For all the progress, we recognize we’re very far from the finish line.
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All things being equal, I think people would still prefer to do business with their hometown companies. That’s true in America, that’s true in China, that’s true in Germany.
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Creating a strong business and building a better world are not conflicting goals – they are both essential ingredients for long-term success
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It’s amazing how much data is out there. The question is how do we put it in a form that’s usable?
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I never wanted Ford to be a place, like the tobacco industry, where our employees were not proud of coming to work for us.
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One of the things I’ve had the advantage of, growing up and being close to the top management of this company and other companies for most of my life, is seeing how CEOs start to believe in their own infallibility. And that really scares me.
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I think the world is filled with so much hype and PR bull. Frankly, it all comes out in the end. Good or bad, I’d rather just let our accomplishments really speak for themselves.
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When I joined Ford, in the late 1970s, I felt strongly we could not forever be a huge user of natural resources without there being consequences. But I was alone in my thinking in those days.
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I don’t ever want to believe my own press clippings, good or bad.
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Nobody’s irreplaceable, including me. I think for too long we’ve had a cult of personality in this company and in this industry, and frankly, I’d like to see that diminish.
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I felt there was a danger of that, should we be marginalized as a major polluter.
BILL FORD