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In big companies projects have to scale and Lean Startup help us to do it

Beth Comstock

What’s the DNA of a marketer? We call it the 4-I’s: instigator, implementer, innovator, and integrator.
BETH COMSTOCK

DNA Instigators Marketers
Marketing is about innovation.
BETH COMSTOCK

About Innovation Marketing
Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.
BETH COMSTOCK

Business Innovation Jobs
You can’t sell anything if you can’t tell anything.
BETH COMSTOCK

Marketing Sells Storytelling
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
BETH COMSTOCK

Believe Emotional Motivational
Know thyself. Know the customer. Innovate.
BETH COMSTOCK

Customers Know Thyself Marketing
Our job is to understand where the market is heading and translate that into practical action.
BETH COMSTOCK

Action Jobs Translate
An idea doesn’t count if you can’t use it
BETH COMSTOCK

Ideas Listen Use
The more passionate that someone is about something, the more you have to listen to them.
BETH COMSTOCK

Motivational Passionate
Mind share before market share.
BETH COMSTOCK

Market Mind Share
We seek to be as nimble as a startup.
BETH COMSTOCK

Nimble Seek Startup
There is always room in our budget for a little experimentation.
BETH COMSTOCK

Budgets Littles Room
Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there’s a line of sight, and then it’s gone. There’s suddenly a new angle.
BETH COMSTOCK

Innovation Sight Thinking
B2B does not mean boring marketing.
BETH COMSTOCK

Doe Marketing Mean
There is a shotgun wedding going on and its between Marketing and IT. Finance’s worst nightmare
BETH COMSTOCK

Finance Marketing Nightmares Worst
Be where the world is going.
BETH COMSTOCK

Going Marketing World

In big companies projects have to scale and Lean Startup help us to do it

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In big companies projects have to scale and Lean Startup help us to do it

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