Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.
BETH COMSTOCKIn big companies projects have to scale and Lean Startup help us to do it
More Beth Comstock Quotes
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You can’t sell anything if you can’t tell anything.
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B2B does not mean boring marketing.
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The more passionate that someone is about something, the more you have to listen to them.
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There is always room in our budget for a little experimentation.
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We seek to be as nimble as a startup.
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Know thyself. Know the customer. Innovate.
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Our job is to understand where the market is heading and translate that into practical action.
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Be where the world is going.
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Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
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Marketing is about innovation.
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In big companies projects have to scale and Lean Startup help us to do it
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An idea doesn’t count if you can’t use it
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You have to tell a story before you can sell a story.
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What’s the DNA of a marketer? We call it the 4-I’s: instigator, implementer, innovator, and integrator.
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There is a shotgun wedding going on and its between Marketing and IT. Finance’s worst nightmare
BETH COMSTOCK