The more passionate that someone is about something, the more you have to listen to them.
BETH COMSTOCKIn big companies projects have to scale and Lean Startup help us to do it
More Beth Comstock Quotes
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We seek to be as nimble as a startup.
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Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there’s a line of sight, and then it’s gone. There’s suddenly a new angle.
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Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
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Mind share before market share.
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In big companies projects have to scale and Lean Startup help us to do it
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An idea doesn’t count if you can’t use it
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Our job is to understand where the market is heading and translate that into practical action.
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Be where the world is going.
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What’s the DNA of a marketer? We call it the 4-I’s: instigator, implementer, innovator, and integrator.
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Marketing is about innovation.
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You have to tell a story before you can sell a story.
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Know thyself. Know the customer. Innovate.
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There is always room in our budget for a little experimentation.
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B2B does not mean boring marketing.
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You can’t sell anything if you can’t tell anything.
BETH COMSTOCK