Mind share before market share.
BETH COMSTOCKBe where the world is going.
More Beth Comstock Quotes
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Mind share before market share.
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There is always room in our budget for a little experimentation.
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Our job is to understand where the market is heading and translate that into practical action.
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We seek to be as nimble as a startup.
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You can’t sell anything if you can’t tell anything.
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Marketing is about innovation.
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Beth Comstock
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B2B does not mean boring marketing.
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There is a shotgun wedding going on and its between Marketing and IT. Finance’s worst nightmare
BETH COMSTOCKThere is a shotgun wedding going on and its between Marketing and IT. Finance’s worst nightmare
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The more passionate that someone is about something, the more you have to listen to them.
BETH COMSTOCKThe more passionate that someone is about something, the more you have to listen to them.
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An idea doesn’t count if you can’t use it
BETH COMSTOCKAn idea doesn’t count if you can’t use it
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Be where the world is going.
BETH COMSTOCKBe where the world is going.
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Know thyself. Know the customer. Innovate.
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Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there’s a line of sight, and then it’s gone. There’s suddenly a new angle.
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Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.
BETH COMSTOCKMarketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.
BETH COMSTOCK


