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Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.

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Believe Emotional Motivational

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

The more passionate that someone is about something, the more you have to listen to them.
BETH COMSTOCK

Motivational Passionate
Be where the world is going.
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Going Marketing World
What’s the DNA of a marketer? We call it the 4-I’s: instigator, implementer, innovator, and integrator.
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DNA Instigators Marketers
Mind share before market share.
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Market Mind Share
Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.
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Business Innovation Jobs
There is always room in our budget for a little experimentation.
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Budgets Littles Room
B2B does not mean boring marketing.
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Doe Marketing Mean
An idea doesn’t count if you can’t use it
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Ideas Listen Use
In big companies projects have to scale and Lean Startup help us to do it
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Bigs Helping Projects
Marketing is about innovation.
BETH COMSTOCK

About Innovation Marketing
We seek to be as nimble as a startup.
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Nimble Seek Startup
Know thyself. Know the customer. Innovate.
BETH COMSTOCK

Customers Know Thyself Marketing
You can’t sell anything if you can’t tell anything.
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Marketing Sells Storytelling
Our job is to understand where the market is heading and translate that into practical action.
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Action Jobs Translate
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
BETH COMSTOCK

Believe Emotional Motivational
There is a shotgun wedding going on and its between Marketing and IT. Finance’s worst nightmare
BETH COMSTOCK

Finance Marketing Nightmares Worst

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