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Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.

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Believe Emotional Motivational

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

B2B does not mean boring marketing.
BETH COMSTOCK

Doe Marketing Mean
In big companies projects have to scale and Lean Startup help us to do it
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Bigs Helping Projects
Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.
BETH COMSTOCK

Business Innovation Jobs
We seek to be as nimble as a startup.
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Nimble Seek Startup
Mind share before market share.
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Market Mind Share
Marketing is about innovation.
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About Innovation Marketing
Know thyself. Know the customer. Innovate.
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Customers Know Thyself Marketing
You can’t sell anything if you can’t tell anything.
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Marketing Sells Storytelling
There is always room in our budget for a little experimentation.
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Budgets Littles Room
An idea doesn’t count if you can’t use it
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Ideas Listen Use
There is a shotgun wedding going on and its between Marketing and IT. Finance’s worst nightmare
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Finance Marketing Nightmares Worst
Our job is to understand where the market is heading and translate that into practical action.
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Action Jobs Translate
The more passionate that someone is about something, the more you have to listen to them.
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Motivational Passionate
You have to tell a story before you can sell a story.
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Sells Stories Tell
What’s the DNA of a marketer? We call it the 4-I’s: instigator, implementer, innovator, and integrator.
BETH COMSTOCK

DNA Instigators Marketers
Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there’s a line of sight, and then it’s gone. There’s suddenly a new angle.
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Innovation Sight Thinking

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