There is always room in our budget for a little experimentation.
BETH COMSTOCKThere is always room in our budget for a little experimentation.
BETH COMSTOCKWe seek to be as nimble as a startup.
BETH COMSTOCKWhat’s the DNA of a marketer? We call it the 4-I’s: instigator, implementer, innovator, and integrator.
BETH COMSTOCKKnow thyself. Know the customer. Innovate.
BETH COMSTOCKThere is a shotgun wedding going on and its between Marketing and IT. Finance’s worst nightmare
BETH COMSTOCKMarketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.
BETH COMSTOCKMarketing is about innovation.
BETH COMSTOCKWhether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
BETH COMSTOCKBusiness model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there’s a line of sight, and then it’s gone. There’s suddenly a new angle.
BETH COMSTOCKYou can’t sell anything if you can’t tell anything.
BETH COMSTOCKIn big companies projects have to scale and Lean Startup help us to do it
BETH COMSTOCKAn idea doesn’t count if you can’t use it
BETH COMSTOCKThe more passionate that someone is about something, the more you have to listen to them.
BETH COMSTOCKMind share before market share.
BETH COMSTOCKYou have to tell a story before you can sell a story.
BETH COMSTOCKBe where the world is going.
BETH COMSTOCK