Mind share before market share.
BETH COMSTOCKMind share before market share.
BETH COMSTOCKYou have to tell a story before you can sell a story.
BETH COMSTOCKYou can’t sell anything if you can’t tell anything.
BETH COMSTOCKWe seek to be as nimble as a startup.
BETH COMSTOCKB2B does not mean boring marketing.
BETH COMSTOCKMarketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.
BETH COMSTOCKWhether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
BETH COMSTOCKBe where the world is going.
BETH COMSTOCKThere is a shotgun wedding going on and its between Marketing and IT. Finance’s worst nightmare
BETH COMSTOCKBusiness model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there’s a line of sight, and then it’s gone. There’s suddenly a new angle.
BETH COMSTOCKMarketing is about innovation.
BETH COMSTOCKWhat’s the DNA of a marketer? We call it the 4-I’s: instigator, implementer, innovator, and integrator.
BETH COMSTOCKIn big companies projects have to scale and Lean Startup help us to do it
BETH COMSTOCKThere is always room in our budget for a little experimentation.
BETH COMSTOCKKnow thyself. Know the customer. Innovate.
BETH COMSTOCKAn idea doesn’t count if you can’t use it
BETH COMSTOCK