In big companies projects have to scale and Lean Startup help us to do it
BETH COMSTOCKOur job is to understand where the market is heading and translate that into practical action.
More Beth Comstock Quotes
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We seek to be as nimble as a startup.
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There is a shotgun wedding going on and its between Marketing and IT. Finance’s worst nightmare
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Mind share before market share.
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Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
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B2B does not mean boring marketing.
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Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.
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An idea doesn’t count if you can’t use it
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Marketing is about innovation.
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You can’t sell anything if you can’t tell anything.
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Our job is to understand where the market is heading and translate that into practical action.
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The more passionate that someone is about something, the more you have to listen to them.
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Know thyself. Know the customer. Innovate.
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Be where the world is going.
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What’s the DNA of a marketer? We call it the 4-I’s: instigator, implementer, innovator, and integrator.
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You have to tell a story before you can sell a story.
BETH COMSTOCK






