Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
BETH COMSTOCKAn idea doesn’t count if you can’t use it
More Beth Comstock Quotes
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There is always room in our budget for a little experimentation.
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Know thyself. Know the customer. Innovate.
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The more passionate that someone is about something, the more you have to listen to them.
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In big companies projects have to scale and Lean Startup help us to do it
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Mind share before market share.
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Be where the world is going.
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What’s the DNA of a marketer? We call it the 4-I’s: instigator, implementer, innovator, and integrator.
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You have to tell a story before you can sell a story.
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B2B does not mean boring marketing.
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Our job is to understand where the market is heading and translate that into practical action.
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There is a shotgun wedding going on and its between Marketing and IT. Finance’s worst nightmare
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Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.
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Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there’s a line of sight, and then it’s gone. There’s suddenly a new angle.
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An idea doesn’t count if you can’t use it
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We seek to be as nimble as a startup.
BETH COMSTOCK