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Always do one thing less than you think you can do.

Bernard Baruch

Never pay the slightest attention to what a company president ever says about his stock.
BERNARD BARUCH

Attention Pay President
Science has taught us how to put the atom to work. But to make it work for good instead of for evil lies in the domain dealing with the principles of human dignity. We are now facing a problem more of ethics than of physics.
BERNARD BARUCH

Atom Domain Evil Instead Lies Lying Taught
Beware of barbers, beauticians, waiters – or anyone – bringing gifts of ‘inside’ information or tips. Don’t try to be a jack of all investment. Stick to the field you know best.
BERNARD BARUCH

Barbers Best Beware Field Information Know Stick Waiter
Beware of him who promises something for nothing. Do not blame anybody for your mistakes and failures. Do not look for approval except the consciousness of doing your best.
BERNARD BARUCH

Anybody Consciousness Failure Mistake Nothing
Learn to take losses quickly and cleanly. There is something about inside information which seems to paralyze a man’s reasoning powers.
BERNARD BARUCH

Information Loss Men Power Reason Something Trying
If a speculator is correct half of the time, he is hitting a good average.
BERNARD BARUCH

Cutting Loss Yield
Peace is never long preserved by weight of metal or by an armament race.
BERNARD BARUCH

Agreement Lying Race
Whatever task you undertake, do it with all your heart and soul. Always be courteous, never be discouraged.
BERNARD BARUCH

Heart Love Mistake Task Undertake
Gold has worked down from Alexander’s time… When something holds good for two thousand years I do not believe it can be so because of prejudice or mistaken theory.
BERNARD BARUCH

Believe Mistaken Something Two Years
I was the son of an immigrant. I experienced bigotry, intolerance and prejudice, even as so many of you have. Instead of allowing these thing to embitter me, I took them as spurs to more strenuous effort. .
BERNARD BARUCH

Effort Experience Son
Buy straw hats in the wintertime. Summer will surely come.
BERNARD BARUCH

Cheerful Hats Honest Skill Success Summer Wintertime
So efficient are the available instruments of slavery; fingerprints, lie detectors, brain washings, gas chambers; that we shiver at the thought of political change which might put these instruments in the hands of men of hate.
BERNARD BARUCH

Available Detector Fingerprint Hate Instruments Lying Men Shiver Washing
Bears don’t live on Park Avenue.
BERNARD BARUCH

Bears Investment Parks
A political leader must keep looking over his shoulder all the time to see if the boys are still there. If they arent still there, hes no longer a political leader.
BERNARD BARUCH

Boys Keep Leader Political Time
Everyone is entitled to be wrong about their opinions, but no one has the right to be wrong about their facts.
BERNARD BARUCH

Catchy Facts Opinion
A speculator is a man who observes the future, and acts before it occurs.
BERNARD BARUCH

Business Future Men
Colleges don’t teach economics properly. Unfortunately we learn little from the experience of the past.
BERNARD BARUCH

College Little Past Philosophy
A man sentenced to death obtained a reprieve by assuring the king he would teach his majesty’s horse to fly within the year – on the condition that if he didn’t succeed, he would be put to death at the end of the year. “Within a year,” the man explained later.
BERNARD BARUCH

Assuring Die Explain Horse Kings Later Majesty Man Philosophy
Let us not deceive ourselves; we must elect world peace or world destruction.
BERNARD BARUCH

Destruction Peace War World
Whatever you do, do it with all your heart and soul.
BERNARD BARUCH

Heart Soul Whatever
Vote for the man who promises least; he’ll be the least disappointing.
BERNARD BARUCH

Disappointment Freedom Keepin Promise
We can’t cross that bridge until we come to it, but I always like to lay down a pontoon ahead of time.
BERNARD BARUCH

Bridges Crosses Economy
No man can humiliate me or disturb me. I won’t let him.
BERNARD BARUCH

Anger Humiliate Men
We are here today to make a choice between the quick and the dead.
BERNARD BARUCH

Choices Dead Quick Today
Whatever men attempt, they seem driven to overdo. When hopes are soaring, I always repeat to myself that two and two still make four.
BERNARD BARUCH

Always Hope Investing Men Soaring Two
Knowing yourself and knowing the facts, you can judge whether you can change the situation so it is more to your liking. If you cannot–or if you do not know how to improve on things–then discipline yourself to the adjustments that will be necessary.
BERNARD BARUCH

Change Fact Improve Knowing Situation Thing
Most of the successful people I know mostly listen, not talk.
BERNARD BARUCH

Listen Most Mostly People Successful

Always do one thing less than you think you can do.

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Always do one thing less than you think you can do.

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