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If you control your distribution, you control your image.

Bernard Arnault

Once we decided to do a tower in New York, it had to say something about our group, reflecting the mix of modernity and creativity in our organization. It’s a symbol.
BERNARD ARNAULT

Country Creativity Group Organization
When something has to be done, do it! In France we are full of good ideas, but we rarely put them into practice.
BERNARD ARNAULT

Action Country Ideas Practice Thinking
When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side.
BERNARD ARNAULT

Creativity Management Sensible Side Understand Yourself
Luxury goods are the only area in which it is possible to make luxury margins.
BERNARD ARNAULT

Goods Luxury Margin
I’ve always been pleased with the investments I’ve made with my friend Albert Frere and I regret not having followed him more, because I would have been a lot richer.
BERNARD ARNAULT

Follow Happiness Investment Mentor Myself Rich Togetherness
I’ve always been pleased with the investments I’ve made with my friend Albert Frere and I regret not having followed him more, because I would have been a lot richer.
BERNARD ARNAULT

Investment Made Pleased Regret Richer
A good product can last forever.
BERNARD ARNAULT

Forever Goodness One Liner Product
What we do in our group is the opposite of the bad effects of globalization. We produce in Italy and in France and we sell to China, when usually it’s the opposite.
BERNARD ARNAULT

Bad Business Effect Globalization Group Opposite Ourselves
I take time to get close to, and I don’t immediately throw my arms round someone.
BERNARD ARNAULT

Arms Rounds Take Time
If you deeply appreciate and love what creative people do and how they think, which is usually in unpredictable and irrational ways, then you can start to understand them. And finally, you can see inside their minds and DNA.
BERNARD ARNAULT

Appreciation Artist Creativity Love Mindset People Understand Yourself
It is not enough to have a talented designer; the management must be inspired too. The creative process is very disorganised; the production process has to be very rational.
BERNARD ARNAULT

Creative Design Management
From time to time, the Vienna Philharmonic could play without a conductor because they are so good.
BERNARD ARNAULT

Conductor Country Good Play
When I was working in my first job engineering construction, what I liked the most was working with architects and making buildings that had this creative side coming from the architect and that were making them a big success.
BERNARD ARNAULT

Business Construction Creativity Myself Passionate People Project Success Work
When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side.
BERNARD ARNAULT

Creative Management Sides
If you deeply appreciate and love what creative people do and how they think, which is usually in unpredictable and irrational ways, then you can start to understand them. And finally, you can see inside their minds and DNA.
BERNARD ARNAULT

DNA People Thinking Unpredictable
I meet the designers very often, we discuss the products, they show me their ideas, we discuss the ad campaigns and every new invention that we can find for the future.
BERNARD ARNAULT

Designer Discussion Myself Project Togetherness

If you control your distribution, you control your image.

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If you control your distribution, you control your image.

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