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If you control your distribution, you control your image.

Bernard Arnault

What we do in our group is the opposite of the bad effects of globalization. We produce in Italy and in France and we sell to China, when usually it’s the opposite.
BERNARD ARNAULT

Bad Business Effect Globalization Group Opposite Ourselves
I like that combination between creativity and the creative process and the organization needed to make a business like this successful worldwide.
BERNARD ARNAULT

Combination Creativity Myself Organization Process
When something has to be done, do it! In France we are full of good ideas, but we rarely put them into practice.
BERNARD ARNAULT

Action Country Ideas Practice Thinking
Louis Vuitton, the world’s biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image.
BERNARD ARNAULT

Brand Expand Expensive Image Reputation Term World
It is not enough to have a talented designer; the management must be inspired too. The creative process is very disorganised; the production process has to be very rational.
BERNARD ARNAULT

Creative Design Management
Working in the context of ultra-famous brands like Dior and Vuitton, creative spirits are always going to feel reined in. It’s important that they are free to develop ideas. And rather than detracting from the principal job, it reinforces it. I think of that money as venture capital. It’s not a big investment.
BERNARD ARNAULT

Big Brand Capital Context Famous Investment Money Work
When I was working in my first job engineering construction, what I liked the most was working with architects and making buildings that had this creative side coming from the architect and that were making them a big success.
BERNARD ARNAULT

Business Construction Creativity Myself Passionate People Project Success Work
It’s true that I am not from the south and I have a certain reserve. I take time to get close to, and I don’t immediately throw my arms round someone. But it is more a question of style.
BERNARD ARNAULT

Arms Certain Close Reserve Style True
When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side.
BERNARD ARNAULT

Creativity Management Sensible Side Understand Yourself
A good product can last forever.
BERNARD ARNAULT

Forever Goodness One Liner Product
I’ve always been pleased with the investments I’ve made with my friend Albert Frere and I regret not having followed him more, because I would have been a lot richer.
BERNARD ARNAULT

Follow Happiness Investment Mentor Myself Rich Togetherness
Working in the context of ultra-famous brands like Dior and Vuitton, creative spirits are always going to feel reined in. It’s important that they are free to develop ideas.
BERNARD ARNAULT

Develop Freedom Jobs Leadership Reined
Once we decided to do a tower in New York, it had to say something about our group, reflecting the mix of modernity and creativity in our organization. It’s a symbol.
BERNARD ARNAULT

Construction Creativity Decision Modern Organization Ourselves Symbol Tower
When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side.
BERNARD ARNAULT

Creative Management Sides
Luxury goods are the only area in which it is possible to make luxury margins.
BERNARD ARNAULT

Goods Luxury Margin
And rather than detracting from the principal job, it reinforces it. I think of that money as venture capital. It’s not a big investment.
BERNARD ARNAULT

Capital Detracting Investment Venture

If you control your distribution, you control your image.

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If you control your distribution, you control your image.

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