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If you control your distribution, you control your image.

Bernard Arnault

Working in the context of ultra-famous brands like Dior and Vuitton, creative spirits are always going to feel reined in. It’s important that they are free to develop ideas. And rather than detracting from the principal job, it reinforces it. I think of that money as venture capital. It’s not a big investment.
BERNARD ARNAULT

Big Brand Capital Context Famous Investment Money Work
I’ve always been pleased with the investments I’ve made with my friend Albert Frere and I regret not having followed him more, because I would have been a lot richer.
BERNARD ARNAULT

Follow Happiness Investment Mentor Myself Rich Togetherness
Louis Vuitton, the world’s biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image.
BERNARD ARNAULT

Expansion Focus Luxury
It is not enough to have a talented designer; the management must be inspired too. The creative process is very disorganised; the production process has to be very rational.
BERNARD ARNAULT

Creative Design Management
I like that combination between creativity and the creative process and the organization needed to make a business like this successful worldwide.
BERNARD ARNAULT

Combination Creativity Myself Organization Process
When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side.
BERNARD ARNAULT

Creative Management Sides
I meet the designers very often, we discuss the products, they show me their ideas, we discuss the ad campaigns and every new invention that we can find for the future.
BERNARD ARNAULT

Designer Discussion Myself Project Togetherness
Once we decided to do a tower in New York, it had to say something about our group, reflecting the mix of modernity and creativity in our organization. It’s a symbol.
BERNARD ARNAULT

Country Creativity Group Organization
And rather than detracting from the principal job, it reinforces it. I think of that money as venture capital. It’s not a big investment.
BERNARD ARNAULT

Capital Detracting Investment Venture
From time to time, the Vienna Philharmonic could play without a conductor because they are so good.
BERNARD ARNAULT

Conductor Country Good Play
I am and will remain a tax resident in France and in this regard I will, like all French people, fulfill my fiscal obligations.
BERNARD ARNAULT

France People Resident
China is clearly going to be the number one economic power and it is already full of potential.. with lots of population and the buying power increasing by the day. .
BERNARD ARNAULT

Buying Numbers Population Potential
When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side.
BERNARD ARNAULT

Creativity Management Sensible Side Understand Yourself
When something has to be done, do it! In France we are full of good ideas, but we rarely put them into practice.
BERNARD ARNAULT

Action Country Ideas Practice Thinking
I take time to get close to, and I don’t immediately throw my arms round someone.
BERNARD ARNAULT

Arms Rounds Take Time
I take time to get close to, and I don’t immediately throw my arms round someone.
BERNARD ARNAULT

Close Myself Time Togetherness

If you control your distribution, you control your image.

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If you control your distribution, you control your image.

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