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A good product can last forever.

Bernard Arnault

When something has to be done, do it! In France we are full of good ideas, but we rarely put them into practice.
BERNARD ARNAULT

Action Country Ideas Practice Thinking
Working in the context of ultra-famous brands like Dior and Vuitton, creative spirits are always going to feel reined in. It’s important that they are free to develop ideas. And rather than detracting from the principal job, it reinforces it. I think of that money as venture capital. It’s not a big investment.
BERNARD ARNAULT

Big Brand Capital Context Famous Investment Money Work
And rather than detracting from the principal job, it reinforces it. I think of that money as venture capital. It’s not a big investment.
BERNARD ARNAULT

Capital Detracting Investment Venture
A good product can last forever.
BERNARD ARNAULT

Forever Lasts Products
Working in the context of ultra-famous brands like Dior and Vuitton, creative spirits are always going to feel reined in. It’s important that they are free to develop ideas.
BERNARD ARNAULT

Develop Freedom Jobs Leadership Reined
I’ve always been pleased with the investments I’ve made with my friend Albert Frere and I regret not having followed him more, because I would have been a lot richer.
BERNARD ARNAULT

Investment Made Pleased Regret Richer
Oh, I was brought up in the north of France, and I had a very enjoyable childhood with my family working as entrepreneur.
BERNARD ARNAULT

Business Childhood Creativity Enjoyment Entrepreneur Myself Process
I think in business, you have to learn to be patient. Maybe I’m not very patient myself. But I think that I’ve learned the most is be able to wait for something and get it when it’s the right time.
BERNARD ARNAULT

Inspiration Learning Right Thinking Time
When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side.
BERNARD ARNAULT

Creativity Management Sensible Side Understand Yourself
When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side.
BERNARD ARNAULT

Creative Management Sides
If you control your distribution, you control your image.
BERNARD ARNAULT

Control Distribution Image
It is not enough to have a talented designer; the management must be inspired too. The creative process is very disorganised; the production process has to be very rational.
BERNARD ARNAULT

Creative Design Management
Affordable luxury – these are two words that don’t go together.
BERNARD ARNAULT

Afford Luxury Togetherness Word
It’s true that I am not from the south and I have a certain reserve. I take time to get close to, and I don’t immediately throw my arms round someone. But it is more a question of style.
BERNARD ARNAULT

Arms Certain Close Reserve Style True
In the luxury business, you have to build on heritage.
BERNARD ARNAULT

Build Business Heritage Luxury
What we do in our group is the opposite of the bad effects of globalization. We produce in Italy and in France and we sell to China, when usually it’s the opposite.
BERNARD ARNAULT

Country Group Opposites People World

A good product can last forever.

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A good product can last forever.

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