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Luxury goods are the only area in which it is possible to make luxury margins.

Bernard Arnault

What we do in our group is the opposite of the bad effects of globalization. We produce in Italy and in France and we sell to China, when usually it’s the opposite.
BERNARD ARNAULT

Country Group Opposites People World
Louis Vuitton, the world’s biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image.
BERNARD ARNAULT

Expansion Focus Luxury
What we do in our group is the opposite of the bad effects of globalization. We produce in Italy and in France and we sell to China, when usually it’s the opposite.
BERNARD ARNAULT

Bad Business Effect Globalization Group Opposite Ourselves
I take time to get close to, and I don’t immediately throw my arms round someone.
BERNARD ARNAULT

Arms Rounds Take Time
Oh, I was brought up in the north of France, and I had a very enjoyable childhood with my family working as entrepreneur.
BERNARD ARNAULT

Business Childhood Creativity Enjoyment Entrepreneur Myself Process
From time to time, the Vienna Philharmonic could play without a conductor because they are so good.
BERNARD ARNAULT

Conductor Country Good Play
Affordable luxury – these are two words that don’t go together.
BERNARD ARNAULT

Affordable Luxury Together Two
In the luxury business, you have to build on heritage.
BERNARD ARNAULT

Build Business Heritage Luxury
And rather than detracting from the principal job, it reinforces it. I think of that money as venture capital. It’s not a big investment.
BERNARD ARNAULT

Capital Detracting Investment Venture
I am and will remain a tax resident in France and in this regard I will, like all French people, fulfill my fiscal obligations.
BERNARD ARNAULT

France People Resident
I take time to get close to, and I don’t immediately throw my arms round someone.
BERNARD ARNAULT

Close Myself Time Togetherness
From time to time, the Vienna Philharmonic could play without a conductor because they are so good.
BERNARD ARNAULT

Exceptional Play Time
Once we decided to do a tower in New York, it had to say something about our group, reflecting the mix of modernity and creativity in our organization. It’s a symbol.
BERNARD ARNAULT

Country Creativity Group Organization
If you control your distribution, you control your image.
BERNARD ARNAULT

Business Control Distribution Reputation Yourself
Working in the context of ultra-famous brands like Dior and Vuitton, creative spirits are always going to feel reined in. It’s important that they are free to develop ideas. And rather than detracting from the principal job, it reinforces it. I think of that money as venture capital. It’s not a big investment.
BERNARD ARNAULT

Big Brand Capital Context Famous Investment Money Work
It is not enough to have a talented designer; the management must be inspired too. The creative process is very disorganised; the production process has to be very rational.
BERNARD ARNAULT

Creative Design Management

Luxury goods are the only area in which it is possible to make luxury margins.

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Luxury goods are the only area in which it is possible to make luxury margins.

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