The two chief things that give a man reputation in counsel, are the opinion of his honesty, and the opinion of his wisdom; the authority of those two will persuade.
Rich apparel has strange virtues; it makes him that hath it without means esteemed for an excellent wit; he that enjoys it with means puts the world in remembrance of his means.
Men that talk of their own benefits are not believed to talk of them because they have done them, but to have done them because they might talk of them.
