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I think you’ll find it’s a bit more complicated than that.

Ben Goldacre

Real science is all about critically appraising the evidence for somebody else’s position.
BEN GOLDACRE

Inspiration Motivation Real
Data is the fabric of the modern world: just like we walk down pavements, so we trace routes through data, and build knowledge and products out of it.
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Data Fabric Pavement
But as we will see, even these things are hard to do on your own, and in reality require wholesale social and political changes.
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Change Own Political Require
One of the things I always found interesting is the same tricks are used to distort medicine in all of those domains.
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Interesting Medicine Trick
Eat lots of fruit and vegetables, and live your whole life in every way as well as you can: exercise regularly as part of your daily routine, avoid obesity, don’t drink too much, don’t smoke, and don’t get distracted from the real, basic, simple causes of ill health.
BEN GOLDACRE

Daily Excercise Life Lot Obesity Routine Vegetable
Transparency and detail are everything in science.
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Details Everything Transparency
I spend a lot of time talking to people who disagree with me – I would go so far as to say that it’s my favourite leisure activity.
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Activities Leisure People Talking
I’ve detected myself using a new rule of thumb: if you don’t link to primary sources, I just don’t trust you.
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Linking New Rule Source Transparently
You cannot reason people out of a position that they did not reason themselves into.
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Argument People Reason
I hope that you will be asked to participate in a trial at some stage in your disease
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Disease Stage Trials
I agree, the world would be a better place if doctors were less enthusiastic about adopting very new drugs.
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Adopt Doctors Drugs Enthusiastic
I write about misuses of evidence in plenty of different spheres: scaremongering journalists, obvious quacks and naturopaths, and flaws in the way that evidence is used in mainstream academia, medicine and in (government) policy.
BEN GOLDACRE

Different Interesting Writing
As it is a major component of blood, water is vital for transporting oxygen to the brain. Heaven forbid that your blood should dry out.
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Blood Oxygen Water
Just just because there are flaws in aircraft design that doesn’t mean flying carpets exist.
BEN GOLDACRE

Design Mean Pain
Amazing things happen when you pull individual pieces of information together into larger linked datasets: meaning emerges, as you produce facts from figures.
BEN GOLDACRE

Facts Pieces Together
Yes. I’m a doctor, an epidemiologist, and lots of my professional colleagues flip back and forth between industry and medical roles. I know them; they are not bad people. But it is possible for good people in bad systems to do things that inflict enormous harm.
BEN GOLDACRE

Doctors People Roles

I think you’ll find it’s a bit more complicated than that.

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I think you’ll find it’s a bit more complicated than that.

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