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You are a placebo responder. Your body plays tricks on your mind. You cannot be trusted.

Ben Goldacre

Transparency and detail are everything in science.
BEN GOLDACRE

Details Everything Transparency
I agree, the world would be a better place if doctors were less enthusiastic about adopting very new drugs.
BEN GOLDACRE

Adopt Doctors Drugs Enthusiastic
As it is a major component of blood, water is vital for transporting oxygen to the brain. Heaven forbid that your blood should dry out.
BEN GOLDACRE

Blood Oxygen Water
Teaching needs an ecosystem that supports evidence-based practice. It will need better systems to disseminate the results of research more widely, but also a better understanding of research, so that teachers can be critical consumers of evidence.
BEN GOLDACRE

Practice Teacher Teaching
Just just because there are flaws in aircraft design that doesn’t mean flying carpets exist.
BEN GOLDACRE

Design Mean Pain
I think you’ll find it’s a bit more complicated than that.
BEN GOLDACRE

Bits Complicated Thinking
Positive findings are around twice as likely to be published as negative findings. This is a cancer at the core of evidence-based medicine.
BEN GOLDACRE

Cancer Inspiration Motivation
The plural of anecdotes is not data
BEN GOLDACRE

Anecdotes Data Plural
You cannot reason people out of a position that they did not reason themselves into.
BEN GOLDACRE

Argument People Reason
Amazing things happen when you pull individual pieces of information together into larger linked datasets: meaning emerges, as you produce facts from figures.
BEN GOLDACRE

Facts Pieces Together
I hope that you will be asked to participate in a trial at some stage in your disease
BEN GOLDACRE

Disease Stage Trials
I’ve detected myself using a new rule of thumb: if you don’t link to primary sources, I just don’t trust you.
BEN GOLDACRE

Linking New Rule Source Transparently
I spend a lot of time talking to people who disagree with me – I would go so far as to say that it’s my favourite leisure activity.
BEN GOLDACRE

Activities Leisure People Talking
Doctors and patients need as much data as possible to make an informed decision about what treatment is best.
BEN GOLDACRE

Data Decision Doctors
But as we will see, even these things are hard to do on your own, and in reality require wholesale social and political changes.
BEN GOLDACRE

Change Own Political Require
Data is the fabric of the modern world: just like we walk down pavements, so we trace routes through data, and build knowledge and products out of it.
BEN GOLDACRE

Data Fabric Pavement

You are a placebo responder. Your body plays tricks on your mind. You cannot be trusted.

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You are a placebo responder. Your body plays tricks on your mind. You cannot be trusted.

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