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You are a placebo responder. Your body plays tricks on your mind. You cannot be trusted.

Ben Goldacre

Data is the fabric of the modern world: just like we walk down pavements, so we trace routes through data, and build knowledge and products out of it.
BEN GOLDACRE

Data Fabric Pavement
Science has authority not because of white coats or titles, but because of precision and transparency: you explain your theory, set out your evidence, and reference the studies that support your case.
BEN GOLDACRE

Coats Support White
Teaching needs an ecosystem that supports evidence-based practice. It will need better systems to disseminate the results of research more widely, but also a better understanding of research, so that teachers can be critical consumers of evidence.
BEN GOLDACRE

Practice Teacher Teaching
Doctors and patients need as much data as possible to make an informed decision about what treatment is best.
BEN GOLDACRE

Data Decision Doctors
I think you’ll find it’s a bit more complicated than that.
BEN GOLDACRE

Bits Complicated Thinking
I agree, the world would be a better place if doctors were less enthusiastic about adopting very new drugs.
BEN GOLDACRE

Adopt Doctors Drugs Enthusiastic
I think you’ll find it’s a bit more complicated than that.
BEN GOLDACRE

Bits Complicated Thinking
I write about misuses of evidence in plenty of different spheres: scaremongering journalists, obvious quacks and naturopaths, and flaws in the way that evidence is used in mainstream academia, medicine and in (government) policy.
BEN GOLDACRE

Different Interesting Writing
Just just because there are flaws in aircraft design that doesn’t mean flying carpets exist.
BEN GOLDACRE

Design Mean Pain
I’ve detected myself using a new rule of thumb: if you don’t link to primary sources, I just don’t trust you.
BEN GOLDACRE

Linking New Rule Source Transparently
But as we will see, even these things are hard to do on your own, and in reality require wholesale social and political changes.
BEN GOLDACRE

Change Own Political Require
Real science is all about critically appraising the evidence for somebody else’s position.
BEN GOLDACRE

Inspiration Motivation Real
You cannot reason people out of a position that they did not reason themselves into.
BEN GOLDACRE

Argument People Reason
And if, by the end [of this book], you reckon you might still disagree with me, then I offer you this: you’ll still be wrong, but you’ll be wrong with a lot more panache and flair than you could possibly manage right now.
BEN GOLDACRE

Book Ends might
Children can be disgusting, and often they can develop extraordinary talents, but I’m yet to meet any child who can stimulate his carotid arteries inside his ribcage.
BEN GOLDACRE

Children Talent
As it is a major component of blood, water is vital for transporting oxygen to the brain. Heaven forbid that your blood should dry out.
BEN GOLDACRE

Blood Oxygen Water

You are a placebo responder. Your body plays tricks on your mind. You cannot be trusted.

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You are a placebo responder. Your body plays tricks on your mind. You cannot be trusted.

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Popular Authors

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