“Have a plan. Follow the plan, and you’ll be surprised how successful you can be. Most people don’t have a plan. That’s why it’s easy to beat most folks.”

Recruiting is the one thing I hate. I won’t do it unless my coaches tell me I’ve just got to. The whole process is kind of undignified for me and the young man.

I make my practices real hard because if a player is a quitter, I want him to quit in practice, not in a game.

Don’t give up. Reach down inside of you and you’ll find something left.

I ain’t never been nothin but a winner.

I know what it takes to win. If I can sell them on what it takes to win, then we are not going to lose too many football games.

When you play defense you have to storm the fort or play cover – you can’t do both.

Set goals – high goals for you and your organization. When your organization has a goal to shoot for, you create teamwork, people working for a common good.

Don’t worry about making friends; don’t worry about making enemies. Worry about winning, because if you win, your enemies can’t hurt you, and if you lose, your friends can’t stand you.

You take those little rascals, talk to them good, pat them on the back, let them think they are good, and they will go out and beat the biguns.

Show class, have pride, and display character. If you do, winning takes care of itself.

Don’t give up at half time. Concentrate on winning the second half.

All I know is, I don’t want to stop coaching, and I don’t want to stop winning, so we’re gonna break the record unless I die.

They say I teach brutal football, but the only thing brutal about football is losing.

In a crisis, don’t hide behind anything or anybody. They’re going to find you anyway.

People who are in it for their own good are individualists. They don’t share the same heartbeat that makes a team so great. A great unit, whether it be football or any organization, shares the same heartbeat.

It’s not the will to win that matters-everyone has that. It’s the will to prepare to win that matters.

How can I make it obvious? How can I make it attractive? How can I make it easy? How can I make it satisfying?

Lovers are commonly industrious to make themselves uneasy.

Redesign your life so the actions that matter most are also the actions that are easiest to do.

Beware the easy griefs / that fool and fuel nothing.

It’s almost always easier to sell to an existing customer base than to find a new one.

If only I had more money is the easiest way to postpone the intense self-examination and decision-making necessary to create a life of enjoyment – now and not later.

There are no short and easy paths to a long and lasting happiness.

If we know the divine art of concentration, if we know the divine art of meditation, if we know the divine art of contemplation, easily and consciously we can unite the inner world and the outer world.