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I think test screening works at its best when the audience knows what it’s getting.

Barry Levinson

It’s always hard to explain why an audience ultimately responds to a movie.
BARRY LEVINSON

Audience Hard Respond Ultimately
Craig Nelson who is an actor and is in a show called Coach in the United States. We began to do some improvisational stuff and we used to get laughs and things.
BARRY LEVINSON

Actors Country Laughing United States
As soon as digital editing came about, I immediately made the switch to digital.
BARRY LEVINSON

Digital Editing Made
I think it’s a promising time which will show a lot of diversification that we’ve seen in the past.
BARRY LEVINSON

Past Shows Thinking
We’re never going to be the ultimate-insider look. You can do 50 insider looks at this Hollywood business, and the satire didn’t intrigue me. I think others can do that.
BARRY LEVINSON

Business Hollywood Insider Satire Thinking
They’re intimidating the networks and levying these fines, so the networks are not sure of what they can or can’t do.
BARRY LEVINSON

Fine Intimidation Network Sure
I don’t know that you can do an absurdist film and just have everybody embrace it in terms of filling out cards. I just don’t think it happens. So you have to prepare an audience.
BARRY LEVINSON

Embrace Film Thinking
I thought a great line in the What Just Happened movie said, “We’re just the mayonnaise.”
BARRY LEVINSON

Happened Line Mayonnaise Movie Thought
Ronald Reagan was this actor who was going to be president, and he was very charming. What he had was, he talked about America in ways that got people all caught up in it. He was creating this America – it could even be the mythical “America” – that we subscribe to.
BARRY LEVINSON

Charming People President
I think we are seeing a radical shift in the business in general. The studios are making much more of the real big extravaganzas and there are other kinds of films that are coming out. I think you are going to begin to see more diversification that we’ve seen in the past.
BARRY LEVINSON

Past Real Thinking
Some actors are supposed to be very difficult, but I’ve not found that to be the situation.
BARRY LEVINSON

Actors Found Difficult
A lot of time mistakes are very interesting – you look for the behaviour that’s not the one you expect.
BARRY LEVINSON

Interesting Looks Mistake
You do understand that you can’t force the situation, but in terms of how you edit, you can define that to take the audience along, whether it be a storyline or a character moment that we can play out. The more experience you’ve had, the more beneficial it is, period.
BARRY LEVINSON

Character Moments Play
I worked at a local television station and I got a chance to direct and do all those things – worked kiddie shows, Ranger House show with the hand puppets and things like that.
BARRY LEVINSON

Hands House Television
You have a movie and it proves itself and then certain things happen.
BARRY LEVINSON

Certain Happens Proven
I don’t know that you can do it as a satire. I mean, the business is crazy enough as it is. It’s like doing Wag The Dog – we took a thing that was almost completely absurd on one level, and then ultimately those things came about.
BARRY LEVINSON

Crazy Dog Mean

I think test screening works at its best when the audience knows what it’s getting.

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I think test screening works at its best when the audience knows what it’s getting.

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