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I think test screening works at its best when the audience knows what it’s getting.

Barry Levinson

I’ve had a lot of movies that didn’t get great numbers on test screening, but a lot of times the film was able to survive, or the studio still stayed and supported it.
BARRY LEVINSON

Film Movie Number Screening Survive Time
I would give the cameras to the kids in the swimming pools and they would play with them, and then I would collect them and we would upload it. If you’re in the process, you’re there.
BARRY LEVINSON

Kids Playing Swimming
I think when Sarah Palin opened her mouth and started talking, the more she talked, the less appealing she became.
BARRY LEVINSON

Appeal Palin Start Talk Thinking
It’s always hard to explain why an audience ultimately responds to a movie.
BARRY LEVINSON

Audience Hard Respond Ultimately
I got a chance to work with Mel Brooks on two of his films: Silent Movie and High Anxiety.
BARRY LEVINSON

Anxiety Chance Country Film Person Two
Studios just sometimes make decisions on their own that you’re always flabbergasted by. It just happens that way for whatever reason – not even pointing fingers, it just is.
BARRY LEVINSON

Decision Happen Reason Sometimes
As soon as digital editing came about, I immediately made the switch to digital.
BARRY LEVINSON

Digital Editing Made
You don’t always have to have the ending, but you want to have a satisfactory conclusion.
BARRY LEVINSON

Conclusion Satisfactory Want
I thought a great line in the What Just Happened movie said, “We’re just the mayonnaise.”
BARRY LEVINSON

Happened Line Mayonnaise Movie Thought
Ronald Reagan was this actor who was going to be president, and he was very charming. What he had was, he talked about America in ways that got people all caught up in it. He was creating this America – it could even be the mythical “America” – that we subscribe to.
BARRY LEVINSON

Charming People President
I don’t know that you can do it as a satire. I mean, the business is crazy enough as it is. It’s like doing Wag The Dog – we took a thing that was almost completely absurd on one level, and then ultimately those things came about.
BARRY LEVINSON

Crazy Dog Mean
I never really wanted to be an actor. And that was the beginning of it, I began to write things down and eventually became a writer on a television show.
BARRY LEVINSON

Actors And Television Began Eventually Thing Writing
I think certain movies work and that is part of the magic of it all. We can’t truly define why something succeeds.
BARRY LEVINSON

Magic Succeed Thinking
I always think that there is the good and the bad of it all.
BARRY LEVINSON

All Always Bad Good Thinking
I play around with human things, human relationships and that, and allow that kind of talk to work in that way, on that level.
BARRY LEVINSON

Human Human Relationships Kind Relations
No one really has the power, and everybody’s trying to get through the day, and everybody’s nervous and desperate.
BARRY LEVINSON

Desperate Nervous Trying

I think test screening works at its best when the audience knows what it’s getting.

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I think test screening works at its best when the audience knows what it’s getting.

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