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I think test screening works at its best when the audience knows what it’s getting.

Barry Levinson

Studios just sometimes make decisions on their own that you’re always flabbergasted by. It just happens that way for whatever reason – not even pointing fingers, it just is.
BARRY LEVINSON

Decision Happen Reason Sometimes
I do know when you look at some ballplayer and all of a sudden he is the size of a truck something is wrong.
BARRY LEVINSON

Looks Size Truck Wrong
When I began to think about the head of the family, the storyteller, the rise of television which became the new storyteller, the break-up of the American family as an idea and then Avalon came.
BARRY LEVINSON

Break Idea Thinking Up
First of all, just to get Diner made would have been an achievement in that I got a chance to direct.
BARRY LEVINSON

Achievement First
I play around with human things, human relationships and that, and allow that kind of talk to work in that way, on that level.
BARRY LEVINSON

Human Human Relationships Kind Relations
I don’t know that you can do an absurdist film and just have everybody embrace it in terms of filling out cards. I just don’t think it happens. So you have to prepare an audience.
BARRY LEVINSON

Embrace Film Thinking
I don’t know that you can do it as a satire. I mean, the business is crazy enough as it is. It’s like doing Wag The Dog – we took a thing that was almost completely absurd on one level, and then ultimately those things came about.
BARRY LEVINSON

Crazy Dog Mean
I’ve had a lot of movies that didn’t get great numbers on test screening, but a lot of times the film was able to survive, or the studio still stayed and supported it.
BARRY LEVINSON

Film Movie Number Screening Survive Time
I thought a great line in the What Just Happened movie said, “We’re just the mayonnaise.”
BARRY LEVINSON

Happened Line Mayonnaise Movie Thought
I think we are seeing a radical shift in the business in general. The studios are making much more of the real big extravaganzas and there are other kinds of films that are coming out. I think you are going to begin to see more diversification that we’ve seen in the past.
BARRY LEVINSON

Past Real Thinking
I worked at a local television station and I got a chance to direct and do all those things – worked kiddie shows, Ranger House show with the hand puppets and things like that.
BARRY LEVINSON

Hands House Television
I think it’s a promising time which will show a lot of diversification that we’ve seen in the past.
BARRY LEVINSON

Past Shows Thinking
I think when Sarah Palin opened her mouth and started talking, the more she talked, the less appealing she became.
BARRY LEVINSON

Appeal Palin Start Talk Thinking
There was a time when I said, “I’m going to go do a television thing,” after doing all these theatrical films, and heard, “Television? Why are you going to go back to television?” It’s an interesting place.
BARRY LEVINSON

Film Interesting Television
No one really has the power, and everybody’s trying to get through the day, and everybody’s nervous and desperate.
BARRY LEVINSON

Desperate Nervous Trying
I got involved with an acting school and studied for a couple years. They used to have improv exercises that you would work on and you would do improvs.
BARRY LEVINSON

Couple Exercise School

I think test screening works at its best when the audience knows what it’s getting.

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I think test screening works at its best when the audience knows what it’s getting.

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