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I think test screening works at its best when the audience knows what it’s getting.

Barry Levinson

I got involved with an acting school and studied for a couple years. They used to have improv exercises that you would work on and you would do improvs.
BARRY LEVINSON

Couple Exercise School
I think test screening works at its best when the audience knows what it’s getting.
BARRY LEVINSON

Audience Screening Test Thinking
Even back in the ’90s, I shot certain things on something that wasn’t digital then, but it was on VHS with a smaller camera and we would up it to film.
BARRY LEVINSON

Camera Digital Film
They’re intimidating the networks and levying these fines, so the networks are not sure of what they can or can’t do.
BARRY LEVINSON

Fine Intimidation Network Sure
When I began to think about the head of the family, the storyteller, the rise of television which became the new storyteller, the break-up of the American family as an idea and then Avalon came.
BARRY LEVINSON

Break Idea Thinking Up
I never really wanted to be an actor. And that was the beginning of it, I began to write things down and eventually became a writer on a television show.
BARRY LEVINSON

Actors And Television Began Eventually Thing Writing
I always think that there is the good and the bad of it all.
BARRY LEVINSON

All Always Bad Good Thinking
I’ve had a lot of movies that didn’t get great numbers on test screening, but a lot of times the film was able to survive, or the studio still stayed and supported it.
BARRY LEVINSON

Film Movie Number Screening Survive Time
A lot of time mistakes are very interesting – you look for the behaviour that’s not the one you expect.
BARRY LEVINSON

Interesting Looks Mistake
You have a movie and it proves itself and then certain things happen.
BARRY LEVINSON

Certain Happens Proven
First of all, just to get Diner made would have been an achievement in that I got a chance to direct.
BARRY LEVINSON

Achievement First
There was a time when I said, “I’m going to go do a television thing,” after doing all these theatrical films, and heard, “Television? Why are you going to go back to television?” It’s an interesting place.
BARRY LEVINSON

Film Interesting Television
Some actors are supposed to be very difficult, but I’ve not found that to be the situation.
BARRY LEVINSON

Actors Found Difficult
It’s always hard to explain why an audience ultimately responds to a movie.
BARRY LEVINSON

Audience Hard Respond Ultimately
I don’t know that you can do an absurdist film and just have everybody embrace it in terms of filling out cards. I just don’t think it happens. So you have to prepare an audience.
BARRY LEVINSON

Embrace Film Thinking
I thought a great line in the What Just Happened movie said, “We’re just the mayonnaise.”
BARRY LEVINSON

Happened Line Mayonnaise Movie Thought

I think test screening works at its best when the audience knows what it’s getting.

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I think test screening works at its best when the audience knows what it’s getting.

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