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Memory is your image of perfection.

Barbara Kruger

I think what I’m trying to do is create moments of recognition. To try to detonate some kind of feeling or understanding of lived experience.
BARBARA KRUGER

Feelings Thinking Understanding
If most American cities are about the consumption of culture, Los Angeles and New York are about the production of culture – not only national culture but global culture.
BARBARA KRUGER

Cities Country Culture Production
I had to figure out how to bring the world into my work.
BARBARA KRUGER

Artist Figure World
The so-called language of Barbara Kruger is vernacular language. Obviously, I pick through bits and pieces of it and figure out to some degree how to objectify my experience of the world, using pictures and words that construct and contain me.
BARBARA KRUGER

Degrees Pieces World
I have frequently said, and I will repeat again, in the manner of any well-meaning seriality, that I’m interested in mixing the ingratiation of wishful thinking with the criticality of knowing better.
BARBARA KRUGER

Better Knowing Mixing Thinking
I try to deal with the complexities of power and social life, but as far as the visual presentation goes I purposely avoid a high degree of difficulty.
BARBARA KRUGER

Artist Degrees Trying
I’d always been a news junkie, always read lots of newspapers and watched the Sunday morning news shows on TV and felt strongly about issues of power, control, sexuality and race.
BARBARA KRUGER

Morning Race Sunday
I’m trying to deal with ideas about histories, fame, hearsay, and how public identities are constructed.
BARBARA KRUGER

Artist Ideas Trying
It’s hard for me to understand how working-class people support themselves.
BARBARA KRUGER

Class People Support
I’ve always been very tied to language.
BARBARA KRUGER

Always Language Tied
You want it, you buy it, you forget it.
BARBARA KRUGER

Buy Forget Want
Fashion is everywhere and about everything. It is folly, vanity and the fun of it all. It is disguise, innuendo, and cunning. It is mean, gorgeous and ambitious, and definitely the last word for the next few seconds.
BARBARA KRUGER

Fashion Fun Mean
I want people to be drawn into the space of the work. And a lot of people are like me in that they have relatively short attention spans. So I shoot for the window of opportunity.
BARBARA KRUGER

Artist Opportunity Space
Photography has saturated us as spectators from its inception amidst a mingling of laboratorial pursuits and magic acts to its current status as propagator of convention, cultural commodity, and global hobby.
BARBARA KRUGER

Hobbies Magic Photography
As with the Princess Di crash, which sent the media on the most insane feeding frenzy. From the moment of the crash, the pornography of sentiment never let up.
BARBARA KRUGER

Insane Media Princess
The reason why bookstores are going out of business in the States is that people just can’t focus on longer narratives now – even narrative film is in crisis in many ways, unless it’s an adventure film.
BARBARA KRUGER

Adventure Focus People
I think pictures and words have the power to make us rich or poor.
BARBARA KRUGER

Art Poor Rich Thinking
Although my art work was heavily informed by my design work on a formal and visual level, as regards meaning and content the two practices parted ways.
BARBARA KRUGER

Art Practice Two
I think there are lots of ways to make good work. You can throw big bucks at a project and make what some would call crap, or you can work very modestly with eloquently moving results.
BARBARA KRUGER

Bucks Moving Thinking
What makes the production of my work so expensive? The whole installation thing – the construction, the objects, the technology. It really adds up.
BARBARA KRUGER

Add Artist Technology
Love is something you fall into.
BARBARA KRUGER

Fall Love Something
I like suggesting that ‘we are slaves to the objects around us,’ that ‘plenty should be enough,’ or that the ‘buyer should beware,’ within the context of conventional selling space.
BARBARA KRUGER

Enough Slave Space
Listen: our culture is saturated with irony whether we know it or not.
BARBARA KRUGER

Artist Culture Irony
Teaching at university isn’t like teaching in an art school.
BARBARA KRUGER

Art School Teaching
I don’t necessarily think that installation is the only way to go. It’s just a label for certain kinds of arrangements.
BARBARA KRUGER

Labels Thinking Way
I think architecture is one of the predominant orderings of social space. It can construct and contain our experiences. It defines our days and nights. It literally puts us in our place.
BARBARA KRUGER

Night Space Thinking
Do you know why language manifests itself the way it does in my work? It’s because I understand short attention spans.
BARBARA KRUGER

Art Doe Expression

Memory is your image of perfection.

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Memory is your image of perfection.

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