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You want it, you buy it, you forget it.

Barbara Kruger

Things change and work changes. Right now I like the idea of enveloping a space and getting messages across that connect to the world in ways that seem familiar but are different.
BARBARA KRUGER

Different Ideas Space
I think what I’m trying to do is create moments of recognition. To try to detonate some kind of feeling or understanding of lived experience.
BARBARA KRUGER

Feelings Thinking Understanding
Warhol’s images made sense to me, although I knew nothing at the time of his background in commercial art. To be honest, I didn’t think about him a hell of a lot.
BARBARA KRUGER

Art Honest Thinking
If I bring up political power, personal power, it sounds like they’re my terms, and they’re not.
BARBARA KRUGER

Political Sound Term
What makes the production of my work so expensive? The whole installation thing – the construction, the objects, the technology. It really adds up.
BARBARA KRUGER

Add Artist Technology
Direct address has been a consistent tactic in my work, regardless of the medium that I’m working in.
BARBARA KRUGER

Artist Rehabilitation Tactics
Look, we’re all saddled with things that make us better or worse. This world is a crazy place, and I’ve chosen to make my work about that insanity.
BARBARA KRUGER

Crazy Insanity Looks
It’s good to keep in mind that prominence is always a mix of hard work, eloquence in your practice, good timing and fortuitous social relations. Everything can’t be personalized.
BARBARA KRUGER

Good Hard Mind Practice Time Work
Seeing is no longer believing. The very notion of truth has been put into crisis. In a world bloated with images, we are finally learning that photographs do indeed lie.
BARBARA KRUGER

Believe Lying World
I don’t necessarily think that installation is the only way to go. It’s just a label for certain kinds of arrangements.
BARBARA KRUGER

Labels Thinking Way
Prominence is cool, but when the delusion kicks in it can be a drag. Especially if you choose to surround yourself with friends and not acolytes.
BARBARA KRUGER

Delusion Drag Surround Yourself
If most American cities are about the consumption of culture, Los Angeles and New York are about the production of culture – not only national culture but global culture.
BARBARA KRUGER

Cities Country Culture Production
I’ve always been very tied to language.
BARBARA KRUGER

Always Language Tied
Teaching at university isn’t like teaching in an art school.
BARBARA KRUGER

Art School Teaching
It’s really hard for me to use the term ‘history’ in the singular, because it suggests a reductivist view of how moments and events congeal and reflect the passage of time. I’d rather stick to the pluralness of ‘histories’ in order to suggest the simultaneity, the parallel forces at work, which produce lived experience.
BARBARA KRUGER

History Order Views
I think that every so-called history book and film biography should be prefaced by the statement that what follows is the author’s rendition of events and circumstances.
BARBARA KRUGER

Artist Book Thinking

You want it, you buy it, you forget it.

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You want it, you buy it, you forget it.

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More Barbara Kruger Quotes