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The love you give away is the love you keep.

B. J. Palmer

In the future, Chiropractic will be valued for its preventative qualities as much as for relieving and adjusting the cause of ailments.
B. J. PALMER

Adjusting Causes Quality
We get sick because of something inside going wrong! We get well because of something inside going right!
B. J. PALMER

Get Well Sick Wells
Many of us take better care of our automobiles than we do our own bodies… yet the auto has replaceable parts.
B. J. PALMER

Automobile Body Care
For you have in your possession a sacred trust. Guard it well.
B. J. PALMER

Possession Sacred Wells
It takes 65 muscles to frown and 13 to make a smile. Why work overtime?
B. J. PALMER

Muscle Overtime Smile
Smile and smile often. Smile regularly. Smile when you don’t feel like it and you will feel like it when you smile.
B. J. PALMER

Feel Like Regularly Smile
The preservation of health is easier than the cure for disease.
B. J. PALMER

Cures Disease Easier
Medicine is about disease and what makes people die. Chiropractic is about life and what makes people live.
B. J. PALMER

Disease Medicine People
Nature needs no help, just no interference.
B. J. PALMER

Helping Inspirational Needs
INNATE is God in human beings. INNATE is good in human beings. INNATE cannot be cheated, violated, or tricked. INNATE is always waiting, ready to communicate with you, and when INNATE is in contact you are in tune with the Infinite.
B. J. PALMER

Infinite Tunes Waiting
Medical men have searched the world for remedies, desiring an antidote. Chiropractors find the cause in the person ailing.
B. J. PALMER

Causes Men World
Get the big idea and all else follows.
B. J. PALMER

Bigs Ideas
I will sell Chiropractic, serve Chiropractic, and save Chiropractic if it will take me twenty lifetimes to do it. I will promote it within the law, without the law, in keeping with the law or against the law in order to get sick people well and keep the well from getting sick.
B. J. PALMER

Law Order People
It is the path of least resistance that makes rivers and men crooked.
B. J. PALMER

Men Wisdom Wise
Medicine is the study of disease and what causes man to die. Chiropractic is the study of health and what causes man to live.
B. J. PALMER

Disease Medicine Men
Knowledge is knowing a fact, wisdom is knowing what to do with that fact.
B. J. PALMER

Facts Know Knowing

The love you give away is the love you keep.

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The love you give away is the love you keep.

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