Going out of style isn’t a natural process, but a manipulated change which destroys the beauty of last year’s dress in order to make it worthless.
B. F. SKINNERAt this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than they can be solved.
More B. F. Skinner Quotes
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A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
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Chaos breeds geniuses. It offers a man something to be a genius about.
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Those who have had anything useful to say have said it far too often, and those who have had nothing to say have been no more reticent.
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Indeed one of the ultimate advantages of an education is simply coming to the end of it.
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I’ve often said that my rats have taught me much more than I’ve taught them.
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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Death does not trouble me. I have no fear of supernatural punishments, of course, nor could I enjoy an eternal life in which there would be nothing left for me to do, the task of living having been accomplished.
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Some of us learn control, more or less by accident. The rest of us go all our lives not even understanding how it is possible, and blaming our failure on being born the wrong way.
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If the world is to save any part of its resources for the future, it must reduce not only consumption but the number of consumers.
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The way positive reinforcement is carried out is more important than the amount.
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Was putting a man on the moon actually easier than improving education in our public schools?
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It is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.
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Except when physically restrained, a person is least free or dignified when he is under threat of punishment, and unfortunately most people often are.
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Science is a willingness to accept facts even when they are opposed to wishes.
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