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An important fact about verbal behavior is that speaker and listener may reside within the same skin.

B. F. Skinner

The simplest and most satisfactory view is that thought is simply behavior – verbal or nonverbal, covert or overt. It is not some mysterious process responsible for behavior but the very behavior itself in all the complexity of its controlling relations.
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Control Education Mystery Relationship Responsible Satisfaction Simplicity View
Science is a willingness to accept facts even when they are opposed to wishes.
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Acceptance Science Willing
Old age is rather like another country. You will enjoy it more if you have prepared yourself before you go.
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Age Country Enjoy
A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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Principle Recognition Run Study Yourself
No one asks how to motivate a baby. A baby naturally explores everything it can get at, unless restraining forces have already been at work. And this tendency doesn’t die out, it’s wiped out.
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Baby Curiosity Death Education Force Motivational Work
The real problem is not whether machines think but whether men do.
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Problem Reality Science Technology
It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.
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Control Freedom Improvement Issues Men Mistake
It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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Action Inspirational Journey Start
A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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Education Failure Give Up Inspirational Mistake Perseverance Reality Stop Try
The one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.
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Cry Goodness Life Wait
The alphabet was a great invention, which enabled men to store and to learn with little effort what others had learned the hard way-that is, to learn from books rather than from direct, possibly painful, contact with the real world.
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Effort Greatness Invention Learning Man Pain Possible Reality Word World
A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.
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Avoid Learning Person Punishment Simplicity Way
Your liberals and radicals all want to govern. They want to try it their way- to show that people will be happier if the power is wielded in a different way or for different purposes. But how do they know? Have they ever tried it? No, it’s merely their guess.
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Different People Trying
We are only just beginning to understand the power of love because we are just beginning to understand the weakness of force and aggression.
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Angry Beginning Force Love Power Understand Weakness
A permissive government is a government that leaves control to other sources.
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Control Government Leaving Source
The simulated approval and affection with which parents and teachers are often urged to solve behavior problems are counterfeit. So are flattery, backslap-ping, and many other ways of “winning friends.
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Affection Friendship Parents Problem Win

An important fact about verbal behavior is that speaker and listener may reside within the same skin.

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An important fact about verbal behavior is that speaker and listener may reside within the same skin.

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