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An important fact about verbal behavior is that speaker and listener may reside within the same skin.

B. F. Skinner

That’s all teaching is; arranging contingencies which bring changes in behavior.
B. F. SKINNER

Behavior Change Teaching Transformation
The juvenile delinquent does not feel his disturbed personality. The intelligent man does not feel his intelligence or the introvert his introversion.
B. F. SKINNER

Disturb Feeling Himself Intelligence Men Personality
It is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.
B. F. SKINNER

Change Effort Mindset Violence
Chaos breeds geniuses. It offers a man something to be a genius about.
B. F. SKINNER

Deep Destruction Genius Mad Men
In a world of complete economic equality, you get and keep the affections you deserve. You can’t buy love with gifts or favors, you can’t hold love by raising an inadequate child, and you can’t be secure in love by serving as a good scrub woman or a good provider.
B. F. SKINNER

Children Deserve Economic Gift Goodness Love Quality Serve Woman World
Going out of style isn’t a natural process, but a manipulated change which destroys the beauty of last year’s dress in order to make it worthless.
B. F. SKINNER

Change Destroy Fashion Process Style Worth
An important fact about verbal behavior is that speaker and listener may reside within the same skin.
B. F. SKINNER

Abuse Deep Education Important Listening Mental Skin Talk Violence
Was putting a man on the moon actually easier than improving education in our public schools?
B. F. SKINNER

Easy Education Improvement Men Moon School
Let men be happy, informed, skillful, well behaved, and productive.
B. F. SKINNER

Happiness Man Production Skill
A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
B. F. SKINNER

Explanation History Mindset Person Work
We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
B. F. SKINNER

Attitude Character Nature Novel Respect Seen Selection Theory
Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
B. F. SKINNER

Ideas Myself People Thinking Value
Society attacks early, when the individual is helpless.
B. F. SKINNER

Attack Help Society
The only geniuses produced by the chaos of society are those who do something about it. Chaos breeds geniuses. It offers a man something to be a genius about.
B. F. SKINNER

Born Breed Education Genius Men Production
To require a citizen to sign a loyalty oath is to destroy some of the loyalty he could otherwise claim, since any subsequent loyal behavior may then be attributed to the oath.
B. F. SKINNER

Attitude Citizenship Destroy Loyalty Promise
A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
B. F. SKINNER

Best Disappointment Mistake Perspective Quit Try

An important fact about verbal behavior is that speaker and listener may reside within the same skin.

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An important fact about verbal behavior is that speaker and listener may reside within the same skin.

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