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A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.

B. F. Skinner

Chaos breeds geniuses. It offers a man something to be a genius about.
B. F. SKINNER

Deep Destruction Genius Mad Men
Some of us learn control, more or less by accident. The rest of us go all our lives not even understanding how it is possible, and blaming our failure on being born the wrong way.
B. F. SKINNER

Blame Born Education Failure Live Ourselves Understand Way Wrong
If you’re old, don’t try to change yourself, change your environment.
B. F. SKINNER

Age Change Environment Try Yourself
To require a citizen to sign a loyalty oath is to destroy some of the loyalty he could otherwise claim, since any subsequent loyal behavior may then be attributed to the oath.
B. F. SKINNER

Attitude Citizenship Destroy Loyalty Promise
Was putting a man on the moon actually easier than improving education in our public schools?
B. F. SKINNER

Easy Education Improvement Men Moon School
Old age is rather like another country. You will enjoy it more if you have prepared yourself before you go.
B. F. SKINNER

Age Country Enjoy
When we say that a man controls himself, we must specify who is controlling whom.
B. F. SKINNER

Control Himself Men
Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
B. F. SKINNER

Ideas Myself People Thinking Value
It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
B. F. SKINNER

Action Inspirational Journey Start
A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
B. F. SKINNER

Best Disappointment Mistake Perspective Quit Try
A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
B. F. SKINNER

Principle Recognition Run Study Yourself
In a world of complete economic equality, you get and keep the affections you deserve. You can’t buy love with gifts or favors, you can’t hold love by raising an inadequate child, and you can’t be secure in love by serving as a good scrub woman or a good provider.
B. F. SKINNER

Children Deserve Economic Gift Goodness Love Quality Serve Woman World
If freedom is a requisite for human happiness, then all that’s necessary is to provide the illusion of freedom.
B. F. SKINNER

Freedom Happiness Human Illusion Necessary
A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
B. F. SKINNER

Principle Recognition Run Study Yourself
We are only just beginning to understand the power of love because we are just beginning to understand the weakness of force and aggression.
B. F. SKINNER

Angry Beginning Force Love Power Understand Weakness
The way positive reinforcement is carried out is more important than the amount.
B. F. SKINNER

Carry Important Positive Reality Way

A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.

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A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.

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