A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
B. F. SKINNERLet men be happy, informed, skillful, well behaved, and productive.
More B. F. Skinner Quotes
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No one asks how to motivate a baby. A baby naturally explores everything it can get at, unless restraining forces have already been at work. And this tendency doesn’t die out, it’s wiped out.
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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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Unable to understand how or why the person we see behaves as he does, we attribute his behavior to a person we cannot see, whose behavior we cannot explain either but about whom we are not inclined to ask questions.
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Some of us learn control, more or less by accident. The rest of us go all our lives not even understanding how it is possible, and blaming our failure on being born the wrong way.
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The problem of far greater importance remains to be solved. Rather than build a world in which we shall all live well, we must stop building one in which it will be impossible to live at all.
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The way positive reinforcement is carried out is more important than the amount.
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
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Do not intervene between a person and the consequences of their own behavior.
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At this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than they can be solved.
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Society attacks early, when the individual is helpless.
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Problem-solving typically involves the construction of discriminative stimuli
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A fourth-grade reader may be a sixth-grade mathematician. The grade is an administrative device which does violence to the nature of the developmental process.
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It is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.
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Behavior is determined by its consequences.
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