The real question is not whether machines think but whether men do. The mystery which surrounds a thinking machine already surrounds a thinking man.
B. F. SKINNERIn a world of complete economic equality, you get and keep the affections you deserve. You can’t buy love with gifts or favors, you can’t hold love by raising an inadequate child, and you can’t be secure in love by serving as a good scrub woman or a good provider.
More B. F. Skinner Quotes
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We shouldn’t teach great books; we should teach a love of reading. Knowing the contents of a few works of literature is a trivial achievement. Being inclined to go on reading is a great achievement.
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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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When we say that a man controls himself, we must specify who is controlling whom.
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Old age is rather like another country. You will enjoy it more if you have prepared yourself before you go.
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We shouldn’t teach great books; we should teach a love of reading.
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I may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) lie in the field of verbal behavior.
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The real question is not whether machines think but whether men do. The mystery which surrounds a thinking machine already surrounds a thinking man.
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Problem-solving typically involves the construction of discriminative stimuli
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It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.
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What is love except another name for the use of positive reinforcement? Or vice versa.
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Death does not trouble me. I have no fear of supernatural punishments, of course, nor could I enjoy an eternal life in which there would be nothing left for me to do, the task of living having been accomplished.
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A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.
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Society already possesses the psychological techniques needed to obtain universal observance of a code – a code which would guarantee the success of a community or state. The difficulty is that these techniques are in the hands of the wrong people-or, rather, there aren’t any right people.
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If you’re old, don’t try to change yourself, change your environment.
B. F. SKINNER