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Behavior is determined by its consequences.

B. F. Skinner

Unable to understand how or why the person we see behaves as he does, we attribute his behavior to a person we cannot see, whose behavior we cannot explain either but about whom we are not inclined to ask questions.
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Explanation Justice Person Question See Understand
Chaos breeds geniuses. It offers a man something to be a genius about.
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Deep Destruction Genius Mad Men
A scientist may not be sure of the answer, but he’s often sure he can find one. And that’s a condition which is clearly not enjoyed by philosophy.
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Enjoyment Philosophy Science
The real problem is not whether machines think but whether men do.
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Problem Reality Science Technology
It is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.
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Change Effort Mindset Violence
Death does not trouble me. I have no fear of supernatural punishments, of course, nor could I enjoy an eternal life in which there would be nothing left for me to do, the task of living having been accomplished.
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Accomplishment Education Fear Live Punishment Trouble
The simplest and most satisfactory view is that thought is simply behavior – verbal or nonverbal, covert or overt. It is not some mysterious process responsible for behavior but the very behavior itself in all the complexity of its controlling relations.
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Control Education Mystery Relationship Responsible Satisfaction Simplicity View
Was putting a man on the moon actually easier than improving education in our public schools?
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Easy Education Improvement Men Moon School
Those who have had anything useful to say have said it far too often, and those who have had nothing to say have been no more reticent.
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Important Talk
The simulated approval and affection with which parents and teachers are often urged to solve behavior problems are counterfeit. So are flattery, backslap-ping, and many other ways of “winning friends.
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Affection Friendship Parents Problem Win
A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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Education Failure Give Up Inspirational Mistake Perseverance Reality Stop Try
Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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Ideas Myself People Thinking Value
The real question is not whether machines think but whether men do. The mystery which surrounds a thinking machine already surrounds a thinking man.
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Men Question Reality Technology Thinking
Education is what survives when what has been learned has been forgotten.
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Education Forget Graduation Survive Teacher
What is love except another name for the use of positive reinforcement? Or vice versa.
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Deep Love Positive
Behavior is determined by its consequences.
B. F. SKINNER

Attitude Determination

Behavior is determined by its consequences.

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Behavior is determined by its consequences.

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