To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
B. F. SKINNERUnable to understand how or why the person we see behaves as he does, we attribute his behavior to a person we cannot see, whose behavior we cannot explain either but about whom we are not inclined to ask questions.
More B. F. Skinner Quotes
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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Those who have had anything useful to say have said it far too often, and those who have had nothing to say have been no more reticent.
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Let men be happy, informed, skillful, well behaved, and productive.
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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The real problem is not whether machines think but whether men do.
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Science is a willingness to accept facts even when they are opposed to wishes.
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Does a poet create, originate, initiate the thing called a poem, or is his behavior merely the product of his genetic and environmental histories?
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At this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than they can be solved.
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Society attacks early, when the individual is helpless.
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We are only just beginning to understand the power of love because we are just beginning to understand the weakness of force and aggression.
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A piece of music is an experience to be taken by itself.
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The consequences of an act affect the probability of its occurring again.
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Society already possesses the psychological techniques needed to obtain universal observance of a code – a code which would guarantee the success of a community or state. The difficulty is that these techniques are in the hands of the wrong people-or, rather, there aren’t any right people.
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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A permissive government is a government that leaves control to other sources.
B. F. SKINNER







