The mob rushes in where individuals fear to tread.
B. F. SKINNERTeachers must learn how to teach they need only to be taught more effective ways of teaching.
More B. F. Skinner Quotes
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A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.
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Indeed one of the ultimate advantages of an education is simply coming to the end of it.
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Unable to understand how or why the person we see behaves as he does, we attribute his behavior to a person we cannot see, whose behavior we cannot explain either but about whom we are not inclined to ask questions.
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Science is a willingness to accept facts even when they are opposed to wishes.
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A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
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An important fact about verbal behavior is that speaker and listener may reside within the same skin.
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What is love except another name for the use of positive reinforcement? Or vice versa.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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Chaos breeds geniuses. It offers a man something to be a genius about.
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A vast technology has been developed to prevent, reduce, or terminate exhausting labor and physical damage. It is now dedicated to the production of the most trivial conveniences and comfort.
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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To require a citizen to sign a loyalty oath is to destroy some of the loyalty he could otherwise claim, since any subsequent loyal behavior may then be attributed to the oath.
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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The simplest and most satisfactory view is that thought is simply behavior – verbal or nonverbal, covert or overt. It is not some mysterious process responsible for behavior but the very behavior itself in all the complexity of its controlling relations.
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Do not intervene between a person and the consequences of their own behavior.
B. F. SKINNER