A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
B. F. SKINNERA failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
B. F. SKINNEROld age is rather like another country. You will enjoy it more if you have prepared yourself before you go.
B. F. SKINNERThe alphabet was a great invention, which enabled men to store and to learn with little effort what others had learned the hard way-that is, to learn from books rather than from direct, possibly painful, contact with the real world.
B. F. SKINNERWe have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
B. F. SKINNERSomething doing every minute’ may be a gesture of despair-or the height of a battle against boredom.
B. F. SKINNER…not everyone is willing to defend a position of ‘not knowing.’ There is no virtue in ignorance for its own sake.
B. F. SKINNERTo say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
B. F. SKINNERWe admire people to the extent that we cannot explain what they do, and the word ‘admire’ then means ‘marvel at.’
B. F. SKINNERIn a world of complete economic equality, you get and keep the affections you deserve. You can’t buy love with gifts or favors, you can’t hold love by raising an inadequate child, and you can’t be secure in love by serving as a good scrub woman or a good provider.
B. F. SKINNERAt this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than they can be solved.
B. F. SKINNERAn important fact about verbal behavior is that speaker and listener may reside within the same skin.
B. F. SKINNERChaos breeds geniuses. It offers a man something to be a genius about.
B. F. SKINNERSociety attacks early, when the individual is helpless.
B. F. SKINNERTeachers must learn how to teach they need only to be taught more effective ways of teaching.
B. F. SKINNERThat’s all teaching is; arranging contingencies which bring changes in behavior.
B. F. SKINNERA person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
B. F. SKINNER