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The major difference between rats and people is that rats learn from experience.

B. F. Skinner

The way positive reinforcement is carried out is more important than the amount.
B. F. SKINNER

Carry Important Positive Reality Way
We have not yet seen what man can make of man.
B. F. SKINNER

Change Men Science See Transformation
I may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) lie in the field of verbal behavior.
B. F. SKINNER

Difference Lying Men
The alphabet was a great invention, which enabled men to store and to learn with little effort what others had learned the hard way-that is, to learn from books rather than from direct, possibly painful, contact with the real world.
B. F. SKINNER

Effort Greatness Invention Learning Man Pain Possible Reality Word World
We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
B. F. SKINNER

Attitude Character Nature Novel Respect Seen Selection Theory
No one asks how to motivate a baby. A baby naturally explores everything it can get at, unless restraining forces have already been at work. And this tendency doesn’t die out, it’s wiped out.
B. F. SKINNER

Baby Curiosity Death Education Force Motivational Work
That’s all teaching is; arranging contingencies which bring changes in behavior.
B. F. SKINNER

Behavior Change Teaching Transformation
A permissive government is a government that leaves control to other sources.
B. F. SKINNER

Control Government Leaving Source
To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
B. F. SKINNER

Control Deep Different Way
We are only just beginning to understand the power of love because we are just beginning to understand the weakness of force and aggression.
B. F. SKINNER

Angry Beginning Force Love Power Understand Weakness
When we say that a man controls himself, we must specify who is controlling whom.
B. F. SKINNER

Control Himself Men
If the world is to save any part of its resources for the future, it must reduce not only consumption but the number of consumers.
B. F. SKINNER

Consumer Future People Save World
Give me a child and I’ll shape him into anything.
B. F. SKINNER

Children Education Himself Myself
Science is a willingness to accept facts even when they are opposed to wishes.
B. F. SKINNER

Acceptance Science Willing
The major difference between rats and people is that rats learn from experience.
B. F. SKINNER

Animal Difference Learning People
At this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than they can be solved.
B. F. SKINNER

Born Intelligence Man Moments Problem Solve

The major difference between rats and people is that rats learn from experience.

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The major difference between rats and people is that rats learn from experience.

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