We do not choose survival as a value, it chooses us.
B. F. SKINNERThe major difference between rats and people is that rats learn from experience.
More B. F. Skinner Quotes
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
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Teachers must learn how to teach they need only to be taught more effective ways of teaching.
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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The real problem is not whether machines think but whether men do.
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Men build society and society builds men.
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Going out of style isn’t a natural process, but a manipulated change which destroys the beauty of last year’s dress in order to make it worthless.
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At this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than they can be solved.
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Unable to understand how or why the person we see behaves as he does, we attribute his behavior to a person we cannot see, whose behavior we cannot explain either but about whom we are not inclined to ask questions.
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Was putting a man on the moon actually easier than improving education in our public schools?
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A vast technology has been developed to prevent, reduce, or terminate exhausting labor and physical damage. It is now dedicated to the production of the most trivial conveniences and comfort.
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When we say that a man controls himself, we must specify who is controlling whom.
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The way positive reinforcement is carried out is more important than the amount.
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Except when physically restrained, a person is least free or dignified when he is under threat of punishment, and unfortunately most people often are.
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The simplest and most satisfactory view is that thought is simply behavior – verbal or nonverbal, covert or overt. It is not some mysterious process responsible for behavior but the very behavior itself in all the complexity of its controlling relations.
B. F. SKINNER







