Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
B. F. SKINNERI did not direct my life. I didn’t design it. I never made decisions. Things always came up and made them for me. That’s what life is.
More B. F. Skinner Quotes
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Something doing every minute’ may be a gesture of despair-or the height of a battle against boredom.
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We are only just beginning to understand the power of love because we are just beginning to understand the weakness of force and aggression.
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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The simulated approval and affection with which parents and teachers are often urged to solve behavior problems are counterfeit. So are flattery, backslap-ping, and many other ways of “winning friends.
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To require a citizen to sign a loyalty oath is to destroy some of the loyalty he could otherwise claim, since any subsequent loyal behavior may then be attributed to the oath.
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Teachers must learn how to teach they need only to be taught more effective ways of teaching.
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If you’re old, don’t try to change yourself, change your environment.
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The simplest and most satisfactory view is that thought is simply behavior – verbal or nonverbal, covert or overt. It is not some mysterious process responsible for behavior but the very behavior itself in all the complexity of its controlling relations.
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Science, not religion, has taught me my most useful values, among them intellectual honesty. It is better to go without answers than to accept those that merely resolve puzzlement.
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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Was putting a man on the moon actually easier than improving education in our public schools?
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The way positive reinforcement is carried out is more important than the amount.
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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Give me a child and I’ll shape him into anything.
B. F. SKINNER