The alphabet was a great invention, which enabled men to store and to learn with little effort what others had learned the hard way-that is, to learn from books rather than from direct, possibly painful, contact with the real world.
B. F. SKINNERWhen we say that a man controls himself, we must specify who is controlling whom.
More B. F. Skinner Quotes
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A vast technology has been developed to prevent, reduce, or terminate exhausting labor and physical damage. It is now dedicated to the production of the most trivial conveniences and comfort.
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Unable to understand how or why the person we see behaves as he does, we attribute his behavior to a person we cannot see, whose behavior we cannot explain either but about whom we are not inclined to ask questions.
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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But restraint is the only one sort of control, and absence of restraint isn’t freedom. It’s not control that’s lacking when one feels ‘free’, but the objectionable control of force.
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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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No one asks how to motivate a baby. A baby naturally explores everything it can get at, unless restraining forces have already been at work. And this tendency doesn’t die out, it’s wiped out.
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We do not choose survival as a value, it chooses us.
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A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.
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We shouldn’t teach great books; we should teach a love of reading. Knowing the contents of a few works of literature is a trivial achievement. Being inclined to go on reading is a great achievement.
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A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
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A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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The simplest and most satisfactory view is that thought is simply behavior – verbal or nonverbal, covert or overt. It is not some mysterious process responsible for behavior but the very behavior itself in all the complexity of its controlling relations.
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I may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) lie in the field of verbal behavior.
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A piece of music is an experience to be taken by itself.
B. F. SKINNER







