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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.

B. F. Skinner

Was putting a man on the moon actually easier than improving education in our public schools?
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Easy Education Improvement Men Moon School
The simulated approval and affection with which parents and teachers are often urged to solve behavior problems are counterfeit. So are flattery, backslap-ping, and many other ways of “winning friends.
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Affection Friendship Parents Problem Win
To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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Control Deep Different Way
A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
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Explanation History Mindset Person Work
Twenty-five hundred years ago it might have been said that man understood himself as well as any other part of the world. Today he is the thing he understands least.
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Himself Man Nature Past Understand World
Those who have had anything useful to say have said it far too often, and those who have had nothing to say have been no more reticent.
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Important Talk
We shouldn’t teach great books; we should teach a love of reading. Knowing the contents of a few works of literature is a trivial achievement. Being inclined to go on reading is a great achievement.
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Achievement Book Education Greatness Love Reading Study Teacher
At this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than they can be solved.
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Born Intelligence Man Moments Problem Solve
The alphabet was a great invention, which enabled men to store and to learn with little effort what others had learned the hard way-that is, to learn from books rather than from direct, possibly painful, contact with the real world.
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Effort Greatness Invention Learning Man Pain Possible Reality Word World
It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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Action Inspirational Journey Start
A fourth-grade reader may be a sixth-grade mathematician. The grade is an administrative device which does violence to the nature of the developmental process.
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Development Mathematics Nature Process Reading Violence
I’ve often said that my rats have taught me much more than I’ve taught them.
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Animal Learning Myself Teaching
A vast technology has been developed to prevent, reduce, or terminate exhausting labor and physical damage. It is now dedicated to the production of the most trivial conveniences and comfort.
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Comfortable Dedication Development Production Science Technology
The real problem is not whether machines think but whether men do.
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Problem Reality Science Technology
The real problem is not whether machines think but whether men do.
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Problem Reality Science Technology
A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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Principle Recognition Run Study Yourself

Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.

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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.

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