No one asks how to motivate a baby. A baby naturally explores everything it can get at, unless restraining forces have already been at work. And this tendency doesn’t die out, it’s wiped out.
B. F. SKINNERA first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
More B. F. Skinner Quotes
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A fourth-grade reader may be a sixth-grade mathematician. The grade is an administrative device which does violence to the nature of the developmental process.
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A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.
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Your liberals and radicals all want to govern. They want to try it their way- to show that people will be happier if the power is wielded in a different way or for different purposes. But how do they know? Have they ever tried it? No, it’s merely their guess.
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The one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.
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Society already possesses the psychological techniques needed to obtain universal observance of a code – a code which would guarantee the success of a community or state. The difficulty is that these techniques are in the hands of the wrong people-or, rather, there aren’t any right people.
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That’s all teaching is; arranging contingencies which bring changes in behavior.
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A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
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It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.
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Give me a child and I’ll shape him into anything.
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Behavior is determined by its consequences.
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It has always been the task of formal education to set up behavior which would prove useful or enjoyable later in a student’s life.
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We shouldn’t teach great books; we should teach a love of reading. Knowing the contents of a few works of literature is a trivial achievement. Being inclined to go on reading is a great achievement.
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Men build society and society builds men.
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The real problem is not whether machines think but whether men do.
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A scientist may not be sure of the answer, but he’s often sure he can find one. And that’s a condition which is clearly not enjoyed by philosophy.
B. F. SKINNER