Let men be happy, informed, skillful, well behaved, and productive.
B. F. SKINNERA first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
More B. F. Skinner Quotes
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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It is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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A fourth-grade reader may be a sixth-grade mathematician. The grade is an administrative device which does violence to the nature of the developmental process.
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An important fact about verbal behavior is that speaker and listener may reside within the same skin.
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Old age is rather like another country. You will enjoy it more if you have prepared yourself before you go.
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The alphabet was a great invention, which enabled men to store and to learn with little effort what others had learned the hard way-that is, to learn from books rather than from direct, possibly painful, contact with the real world.
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I don’t believe in God, so I’m not afraid of dying.
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We shouldn’t teach great books; we should teach a love of reading.
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Teachers must learn how to teach they need only to be taught more effective ways of teaching.
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Men build society and society builds men.
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