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Going out of style isn’t a natural process, but a manipulated change which destroys the beauty of last year’s dress in order to make it worthless.

B. F. Skinner

The way positive reinforcement is carried out is more important than the amount.
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Carry Important Positive Reality Way
I’ve often said that my rats have taught me much more than I’ve taught them.
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Animal Learning Myself Teaching
Indeed one of the ultimate advantages of an education is simply coming to the end of it.
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Education End Simplicity
To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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Control Deep Different Way
A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
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Explanation History Mindset Person Work
It is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.
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Change Effort Mindset Violence
It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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Action Inspirational Journey Start
The major difference between rats and people is that rats learn from experience.
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Animal Difference Learning People
I don’t believe in God, so I’m not afraid of dying.
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Afraid Believe Death God Myself
That’s all teaching is; arranging contingencies which bring changes in behavior.
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Behavior Change Teaching Transformation
Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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Ideas Myself People Thinking Value
A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
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Best Disappointment Mistake Perspective Quit Try
It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.
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Control Freedom Improvement Issues Men Mistake
A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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Education Failure Give Up Inspirational Mistake Perseverance Reality Stop Try
A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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Principle Recognition Run Study Yourself
I may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) lie in the field of verbal behavior.
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Difference Lying Men

Going out of style isn’t a natural process, but a manipulated change which destroys the beauty of last year’s dress in order to make it worthless.

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Going out of style isn’t a natural process, but a manipulated change which destroys the beauty of last year’s dress in order to make it worthless.

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Popular Authors

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