The alphabet was a great invention, which enabled men to store and to learn with little effort what others had learned the hard way-that is, to learn from books rather than from direct, possibly painful, contact with the real world.
B. F. SKINNERThe one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.
More B. F. Skinner Quotes
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We admire people to the extent that we cannot explain what they do, and the word ‘admire’ then means ‘marvel at.’
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The only geniuses produced by the chaos of society are those who do something about it. Chaos breeds geniuses. It offers a man something to be a genius about.
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At this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than they can be solved.
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A scientist may not be sure of the answer, but he’s often sure he can find one. And that’s a condition which is clearly not enjoyed by philosophy.
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A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
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What is love except another name for the use of positive reinforcement? Or vice versa.
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A permissive government is a government that leaves control to other sources.
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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An important fact about verbal behavior is that speaker and listener may reside within the same skin.
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Twenty-five hundred years ago it might have been said that man understood himself as well as any other part of the world. Today he is the thing he understands least.
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The mob rushes in where individuals fear to tread.
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The simulated approval and affection with which parents and teachers are often urged to solve behavior problems are counterfeit. So are flattery, backslap-ping, and many other ways of “winning friends.
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Problem-solving typically involves the construction of discriminative stimuli
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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Do not intervene between a person and the consequences of their own behavior.
B. F. SKINNER