What is love except another name for the use of positive reinforcement? Or vice versa.
B. F. SKINNERThe way positive reinforcement is carried out is more important than the amount.
More B. F. Skinner Quotes
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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An important fact about verbal behavior is that speaker and listener may reside within the same skin.
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Death does not trouble me. I have no fear of supernatural punishments, of course, nor could I enjoy an eternal life in which there would be nothing left for me to do, the task of living having been accomplished.
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We shouldn’t teach great books; we should teach a love of reading.
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The major difference between rats and people is that rats learn from experience.
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We have not yet seen what man can make of man.
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Indeed one of the ultimate advantages of an education is simply coming to the end of it.
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The speaker does not feel the grammatical rules he is said to apply in composing sentences, and men spoke grammatically for thousands of years before anyone knew there were rules.
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Society already possesses the psychological techniques needed to obtain universal observance of a code – a code which would guarantee the success of a community or state. The difficulty is that these techniques are in the hands of the wrong people-or, rather, there aren’t any right people.
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Something doing every minute’ may be a gesture of despair-or the height of a battle against boredom.
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A vast technology has been developed to prevent, reduce, or terminate exhausting labor and physical damage. It is now dedicated to the production of the most trivial conveniences and comfort.
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The consequences of an act affect the probability of its occurring again.
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A piece of music is an experience to be taken by itself.
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
B. F. SKINNER