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The way positive reinforcement is carried out is more important than the amount.

B. F. Skinner

The way positive reinforcement is carried out is more important than the amount.
B. F. SKINNER

Carry Important Positive Reality Way
Society attacks early, when the individual is helpless.
B. F. SKINNER

Attack Help Society
To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
B. F. SKINNER

Control Deep Different Way
Except when physically restrained, a person is least free or dignified when he is under threat of punishment, and unfortunately most people often are.
B. F. SKINNER

Dignity Freedom People Punishment
The problem of far greater importance remains to be solved. Rather than build a world in which we shall all live well, we must stop building one in which it will be impossible to live at all.
B. F. SKINNER

Build Education Impossible Live Philosophy Problem World
Going out of style isn’t a natural process, but a manipulated change which destroys the beauty of last year’s dress in order to make it worthless.
B. F. SKINNER

Change Destroy Fashion Process Style Worth
It is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.
B. F. SKINNER

Change Effort Mindset Violence
A permissive government is a government that leaves control to other sources.
B. F. SKINNER

Control Government Leaving Source
If you’re old, don’t try to change yourself, change your environment.
B. F. SKINNER

Age Change Environment Try Yourself
The real question is not whether machines think but whether men do. The mystery which surrounds a thinking machine already surrounds a thinking man.
B. F. SKINNER

Men Question Reality Technology Thinking
A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
B. F. SKINNER

Explanation History Mindset Person Work
We shouldn’t teach great books; we should teach a love of reading.
B. F. SKINNER

Book Education Inspirational Love Reading Teaching
The real problem is not whether machines think but whether men do.
B. F. SKINNER

Problem Reality Science Technology
A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
B. F. SKINNER

Explanation History Mindset Person Work
We are only just beginning to understand the power of love because we are just beginning to understand the weakness of force and aggression.
B. F. SKINNER

Angry Beginning Force Love Power Understand Weakness
We have not yet seen what man can make of man.
B. F. SKINNER

Change Men Science See Transformation

The way positive reinforcement is carried out is more important than the amount.

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The way positive reinforcement is carried out is more important than the amount.

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