Let men be happy, informed, skillful, well behaved, and productive.
B. F. SKINNERThe way positive reinforcement is carried out is more important than the amount.
More B. F. Skinner Quotes
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The alphabet was a great invention, which enabled men to store and to learn with little effort what others had learned the hard way-that is, to learn from books rather than from direct, possibly painful, contact with the real world.
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We shouldn’t teach great books; we should teach a love of reading.
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I may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) lie in the field of verbal behavior.
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Chaos breeds geniuses. It offers a man something to be a genius about.
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A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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I will be dead in a few months. But it hasn’t given me the slightest anxiety or worry. I always knew I was going to die.
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To require a citizen to sign a loyalty oath is to destroy some of the loyalty he could otherwise claim, since any subsequent loyal behavior may then be attributed to the oath.
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A permissive government is a government that leaves control to other sources.
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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We have not yet seen what man can make of man.
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If freedom is a requisite for human happiness, then all that’s necessary is to provide the illusion of freedom.
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The simplest and most satisfactory view is that thought is simply behavior – verbal or nonverbal, covert or overt. It is not some mysterious process responsible for behavior but the very behavior itself in all the complexity of its controlling relations.
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It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.
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Society attacks early, when the individual is helpless.
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
B. F. SKINNER







