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The way positive reinforcement is carried out is more important than the amount.

B. F. Skinner

A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
B. F. SKINNER

Best Disappointment Mistake Perspective Quit Try
Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
B. F. SKINNER

Ideas Myself People Thinking Value
We admire people to the extent that we cannot explain what they do, and the word ‘admire’ then means ‘marvel at.’
B. F. SKINNER

Admire Explanation Extent People Word
Problem-solving typically involves the construction of discriminative stimuli
B. F. SKINNER

Construction Problem Problem Solving
The juvenile delinquent does not feel his disturbed personality. The intelligent man does not feel his intelligence or the introvert his introversion.
B. F. SKINNER

Disturb Feeling Himself Intelligence Men Personality
To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
B. F. SKINNER

Control Deep Different Way
Society already possesses the psychological techniques needed to obtain universal observance of a code – a code which would guarantee the success of a community or state. The difficulty is that these techniques are in the hands of the wrong people-or, rather, there aren’t any right people.
B. F. SKINNER

Community Difficult Hands Need People Right Success Wrong
If the world is to save any part of its resources for the future, it must reduce not only consumption but the number of consumers.
B. F. SKINNER

Consumer Future People Save World
Something doing every minute’ may be a gesture of despair-or the height of a battle against boredom.
B. F. SKINNER

Action Battle Boredom
A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
B. F. SKINNER

Best Disappointment Mistake Perspective Quit Try
Education is what survives when what has been learned has been forgotten.
B. F. SKINNER

Education Forget Graduation Survive Teacher
The real question is not whether machines think but whether men do. The mystery which surrounds a thinking machine already surrounds a thinking man.
B. F. SKINNER

Men Question Reality Technology Thinking
I will be dead in a few months. But it hasn’t given me the slightest anxiety or worry. I always knew I was going to die.
B. F. SKINNER

Anxiety Death Myself Worry
A fourth-grade reader may be a sixth-grade mathematician. The grade is an administrative device which does violence to the nature of the developmental process.
B. F. SKINNER

Development Mathematics Nature Process Reading Violence
The one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.
B. F. SKINNER

Cry Goodness Life Wait
The speaker does not feel the grammatical rules he is said to apply in composing sentences, and men spoke grammatically for thousands of years before anyone knew there were rules.
B. F. SKINNER

Feeling Man Rule Talk

The way positive reinforcement is carried out is more important than the amount.

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The way positive reinforcement is carried out is more important than the amount.

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