Science is a willingness to accept facts even when they are opposed to wishes.
B. F. SKINNERIf the world is to save any part of its resources for the future, it must reduce not only consumption but the number of consumers.
More B. F. Skinner Quotes
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Some of us learn control, more or less by accident. The rest of us go all our lives not even understanding how it is possible, and blaming our failure on being born the wrong way.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
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A piece of music is an experience to be taken by itself.
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A fourth-grade reader may be a sixth-grade mathematician. The grade is an administrative device which does violence to the nature of the developmental process.
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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Men build society and society builds men.
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The speaker does not feel the grammatical rules he is said to apply in composing sentences, and men spoke grammatically for thousands of years before anyone knew there were rules.
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Except when physically restrained, a person is least free or dignified when he is under threat of punishment, and unfortunately most people often are.
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No one asks how to motivate a baby. A baby naturally explores everything it can get at, unless restraining forces have already been at work. And this tendency doesn’t die out, it’s wiped out.
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The simulated approval and affection with which parents and teachers are often urged to solve behavior problems are counterfeit. So are flattery, backslap-ping, and many other ways of “winning friends.
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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The real problem is not whether machines think but whether men do.
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We have not yet seen what man can make of man.
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It is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.
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