In a world of complete economic equality, you get and keep the affections you deserve. You can’t buy love with gifts or favors, you can’t hold love by raising an inadequate child, and you can’t be secure in love by serving as a good scrub woman or a good provider.
B. F. SKINNERNo one asks how to motivate a baby. A baby naturally explores everything it can get at, unless restraining forces have already been at work. And this tendency doesn’t die out, it’s wiped out.
More B. F. Skinner Quotes
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To require a citizen to sign a loyalty oath is to destroy some of the loyalty he could otherwise claim, since any subsequent loyal behavior may then be attributed to the oath.
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The speaker does not feel the grammatical rules he is said to apply in composing sentences, and men spoke grammatically for thousands of years before anyone knew there were rules.
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It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.
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The real problem is not whether machines think but whether men do.
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A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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The major difference between rats and people is that rats learn from experience.
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Something doing every minute’ may be a gesture of despair-or the height of a battle against boredom.
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I don’t believe in God, so I’m not afraid of dying.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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It is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.
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Was putting a man on the moon actually easier than improving education in our public schools?
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We shouldn’t teach great books; we should teach a love of reading.
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The real problem is not whether machines think but whether men do.
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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